Small Business

Best Practices for Marketing During and After COVID-19

May 10, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times.  If you want to stay in business, you can’t stay idle for long. As a business owner myself, I understand why many entrepreneurs would…

No success without succession

Avery Bullard is a larger-than-life chief executive who’s built the Tredway Corp. into a world-class furniture company. At 56, he’s in his prime. But he has neglected to designate a successor as his second-in-command. Hours before a last-minute executive committee meeting, he’s felled by a cerebral hemorrhage. A question now arises: Which of his lieutenants will try to fill Bullard’s massive shoes? The answer is nearly all of them, and that’s the trouble. Today, succession planning is one of the many issues the novel coronavirus has made urgent at the highest levels of business. Someday, perhaps, there will be an…

Yields jump 20 bps on govt’s higher borrowing plan, banks stem free fall

Bond yields rose 20 basis points on Monday in response to the steep hike in government’s borrowing programme, but banks, sitting with a huge amount of idle cash, chipped in to arrest a free fall in bonds. As yields rise, prices of bonds fall, and vice versa. The government had surprised everyone with a revised borrowing programme of Rs 12 trillion, against Rs 7.88 trillion planned. The weekly borrowing will be Rs 30,000 crore, as against Rs 19-20,000 crore earlier. The sharp increase, with no indication of a private placement with the…

This Smart, AI-Powered Stock Photo Library Helps You Find the Perfect Image

Regardless of your industry, JumpStory has assets for you. May 6, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Entrepreneurs depend on brand outreach to grow their small businesses. From social media and email marketing to web design and print advertisements, small businesses must cast a wide net to acquire new customers. But all of that is for naught if you don’t have visually engaging campaigns, which…

Master the claim procedure to cope better during emergency in family

At the time of writing, the total number of Covid-19 cases has crossed the 39-lakh mark globally and 56,000 in India. Expenses for the treatment of this disease can run high, especially if a person has to be hospitalised for a prolonged period or needs to be admitted into the intensive care unit (ICU). Factors like rising incidence of lifestyle diseases and high health care inflation have already sensitised educated Indians towards the need to buy adequate health insurance for themselves and their family. With the onset of this pandemic, policyholders should now take the next…

ICICI Bank: Investors should wait for a turnaround in credit demand

When Sandeep Bakshi took charge as the MD & CEO of ICICI Bank in October 2018, the bank was in a volatile state. Yet, he guided the bank to a quick turnaround and delivered the goods. Now, against the backdrop of Covid-19 pandemic, it seems that the bank’s growth story will take a pause as the management has changed its outlook from optimistically cautious to extremely cautious in March quarter (Q4). While the change in stance is good in the current situation, it will have an impact on financials. Unlike its private peers, ICICI Bank is also…

4 Ways Solopreneurs Can Strengthen Their Businesses

May 7, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Business is hurting across the globe. Supply chains have been disrupted. People are staying home. Many businesses that rely on traditional sources of revenue are not able to stay open. For solopreneurs, the pain can be even more acute. Recessions traditionally impact small businesses disproportionately, as we saw in 2008, when they accounted for 45 percent of employment but 62 percent of jobs lost. And it’s even worse for businesses with under 10 employees or young businesses period. Solopreneurs almost always fall into one of these…

10 ways to plan your finances right during the coronavirus crisis

The coronavirus pandemic continues to wreak havoc across sectors globally. Financial year 2020-21 started amid a lockdown with many of us now working from home. Still the question that remains on everyone’s mind is simply this: How safe is my job? One sectors that has been hit hard by the pandemic is civil aviation, in which many employees have already been laid off or have been sent on leave without pay. Several other sectors have made, or are contemplating similar moves. The stock market is hitting lows not seen since the 1987 market crash. Your investments…