Small Business

Justin Wu, CEO and Founder of Growth.ly, offers an in-depth view on how brands big and small are generating growth through marketing. April 11, 2020 1 min readOpinions expressed by Entrepreneur contributors are their own. Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what “growth-hacking” really means for businesses in today’s digital age, the types of brands that are easiest to grow and how to find the right channels to connect with your audience. Wu and The Playbook host  David Meltzer discuss a range of topics, including why some entrepreneurs choose to invest in their businesses…

With each passing day, COVID-19 continues to take its toll on people’s lives, threatening their health and their jobs. It is also creating a challenge for executives that few expected or were prepared for, particularly because it’s been a dozen years since the last economic crisis. Employees are asking questions that leaders cannot answer. When will this end? What will this mean for our company? What will this mean for my job? And so leaders must respond to the challenge by creating, in their words and their deeds, as much certainty as they can provide, to help pull people out…

In a world where growth is scarce, and top-notch experts are predicting a global recession and sharply cutting India’s GDP growth to multi-year lows, any company offering some stability in earnings is bound to attract investors and command premium valuation. Among the very few to do so is Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) company, which has surged 12 per cent in one month, even as the Nifty fell 13 per cent. HUL is now trading at over 75 times its earnings for trailing 12 months ended December 2019, a 55 per cent…

April 9, 2020 3 min read If you’re an entrepreneur who gets clients through cold pitches, you might wonder: Is it still OK to pitch at a time like this? The answer: Yes, but you need to think differently about your offering and your approach. To dig into the details, I arranged a coaching session between an entrepreneur and an industry expert—and filmed it so you can watch. Dwaynia Wilkerson runs the content writing company Prose and Pens; she gets most of her clients through cold pitches, but is nervous about pitching now. Adam Bornstein, an Entrepreneur magazine columnist and…

Health insurance premiums are set to rise as non-life insurance companies and standalone health insurance firms scurry to revamp their products to include the modifications mandated by insurance regulator Insurance Regulatory and Development Authority (IRDAI). The rise in premiums could be in the range of 5-25 per cent, depending on the features that each insurance company adds on its products. Insurance firms have been given time till September 30 to include modifications mandated by the regulator. From October 1, the products must have the suggested modifications of the regulator. Insurers are using this time…

The BSE has cautioned market intermediaries against malicious cyber attacks amid increased usage of mobile phones and tabs in the wake of the lockdown to contain the Covid-19 pandemic. ALSO READ: Coronavirus LIVE: Global death toll crosses 100,000; US, Italy worst hit Many organisations have switched to work-from-home, due to outbreak of the pandemic, with employees using mobile phones, tabs and personal laptops in order to maintain business continuity. This has resulted in unprecedented increase in dependency on digital means by many folds and resulting in many operations that may…

Social ads take amount of work, but done correctly they can significantly impact ROI. April 9, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. With 97 percent of digital consumers on some form of social media, you can’t afford not to invest in social ads. And with the latest forecasts predicting a 20 percent rise in social ad spending (up to $4.3 billion) in 2020, you also can’t afford to make mistakes on your social ad strategy. Just because everyone is jumping on the opportunity to advertise socially doesn’t mean it should be done hastily. First,…

A crisis brings values to the fore. Though executives were talking urgently about the purpose of business before COVID-19, the topic is even more important now. Organizations across all sectors have a part to play in the shared goal of flattening the disease’s growth curve. At healthcare organizations, of course, employees are aware of their critical role. But the same mentality extends to enterprises of all types. Scholastic is creating new at-home teaching materials. Clorox is expanding production capacity of and consumer access to germ-killing products. And just about every food retailer is staying open, despite the danger, to ensure…