The ASEM and WhatsApp initiative seeks that micro, small and medium-sized corporations in Mexico and Colombia improve their WhatsApp Enterprise abilities.
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Entrepreneurship is a process that wants planning, effort and fixed coaching. Throughout the lockdown, a number of companies needed to reinvent themselves and adapt digitally. In line with the Radiography of Entrepreneurship in Mexico 2020 , a examine revealed by the Affiliation of Entrepreneurs of Mexico (ASEM), 85% of corporations have a digital presence; 36% made the transition throughout 2020.
Entrepreneurs have needed to to migrate, examine and adapt, rapidly and in some instances swiftly, to the chances supplied by digital commerce. On this context, WhatsApp Fridays have been born, an initiative of the ASEM and WhatsApp with which it’s sought that the homeowners of micro, small and medium-sized enterprises (MIPyMES) improve their abilities in WhatsApp Enterprise, the model of the favored software specifically designed for small companies, completely free.
“Based mostly on the outcomes of the Entrepreneurship Radiography in Mexico 2020, we all know that WhatsApp is the second most vital digital channel for corporations to make gross sales. Likewise, in accordance with official WhatsApp information, in Mexico greater than 2 million customers see catalogs each month on WhatsApp Enterprise ”, signifies Jorge Corral, government director of ASEM .
The purpose of this venture is for entrepreneurs to obtain coaching in WhatsApp Enterprise instruments for doing enterprise on-line. The workshops are held dwell and on-line each Friday from April 30 to June 25. The free periods have a most period of 45 minutes, plus one other 15 to reply questions.
“By this program, entrepreneurs and MSMEs are creating abilities and studying to make use of WhatsApp Enterprise instruments that can assist them enhance their gross sales, place their firm, optimize their customer support, streamline communication and develop positioning methods,” he particulars. Jorge Corral.
All through its 9 workshops, entrepreneurs will be taught why WhatsApp Enterprise is an software that may make them improve their gross sales, along with studying tips on how to develop an motion plan on the platform, tips on how to create a profile and engaging content material that calls the customer support, tips on how to make the most of WhatsApp teams for your enterprise, amongst different subjects. Those that take the complete program could have entry to a certificates of participation issued by ASEM.
These can register for the dwell workshops and the repetitions of the primary periods on the web page fridaydewhatsapp.com . Registration may be by session or your entire program. The modules are aimed toward entrepreneurs, businessmen, communication groups and freelancers.
“Confronted with a context the place digitization is significant for financial reactivation, by WhatsApp’s Friday program, ladies and men entrepreneurs will discover WhatsApp Enterprise a helpful instrument to take care of and develop their operation,” says the manager director of the ASEM.
WhatsApp Fridays arrive in Colombia
After the great outcomes obtained in Mexico, as of June 4, this system can be replicated in Colombia with the collaboration of WhatsApp, the Latin American Entrepreneurs Affiliation (ASELA) and the Colombian Entrepreneurs Affiliation (ASEC). This coaching initiative seeks to advertise financial reactivation and gross sales progress for 1000’s of Colombian entrepreneurs.