That is leverage podcasting as a low-budget advertising and marketing device.
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I’ve been on over 75 podcasts prior to now 12 months, sharing my story about MASAMI, the clear premium haircare model I co-founded in February 2020. That is proper, 75 and counting!
Whereas being a visitor on podcasts could appear troublesome and intimidating, I am right here to inform you that it is truly fairly simple. There are quite a lot of benefits to incorporating podcasts in your advertising and marketing plan. First, podcasts are an effective way to inform a holistic model story (a lot more durable to do with digital adverts and our quick consideration span).
Good podcasts are like binge-worthy Netflix reveals — when you discover one you like, you are more likely to take heed to all the earlier episodes. The great thing about podcasts is that they’re evergreen, so they’re discoverable lengthy after you document the episodes.
Moreover, podcasts can provide folks a way of the folks behind the enterprise — transparency has change into a mandate lately as folks wish to perceive the founders, their values and their story. Podcasts are additionally an important supply of content material. You may get long-form content material that you need to use in your social channels (and if the podcast can also be video, you may publish it on YouTube). You can even take snippets and soundbites to push out throughout Instagram, LinkedIn, Fb and Twitter. Lastly, the major search engines will love the content material — which helps your search engine optimisation.
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How you can discover alternatives to be on a podcast
So, how do you go about being a visitor? Step one to being a visitor is knowing what you may comfortably (and expertly) have a dialog about. For me, matters embody launching a enterprise, model positioning, juggling youngsters and work, clear magnificence, haircare, wellness, feminine empowerment, advertising and marketing ideas, management recommendation and profession pivots. Fortunately, there are a great deal of podcasts on all of those matters and the numbers continue to grow. Actually, practically 900,000 podcasts launched globally in 2020.
Subsequent, it is advisable pitch your self to podcast hosts. Thankfully, this is not as laborious because it appears. Many podcasts have web sites the place you may submit an software to be a visitor. A number of podcasts additionally depend on networking and communities corresponding to Fb teams to search out visitor. Poddit has a “Discover a visitor, Be a visitor” Fb group you may be part of. You may see the “asks” by podcasts hosts for friends to discuss particular matters. You’re certain to search out ones which might be related to you. You can even submit your “Be a visitor” profile and see who’s inquisitive about having you on their podcast.
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How you can put together on your podcast interview
You simply acquired accepted to your first podcast. Congrats! Listed here are a couple of tricks to ensure you’re ready:
- Be conversational. Have enjoyable. Do not forget that in the event you say one thing you would like you hadn’t, or you might be fumbling for phrases, most podcast hosts can edit it out. A variety of hosts will do a pre-podcast name to go over the interview format, the questions or simply get to know one another. You may at all times supply up particular questions for the host to ask too. Total, it is actually about ensuring you are comfy so you may have a pure and natural dialog.
- Know your materials and be ready to share examples and particulars. Whereas high-level recommendation may be useful, I’ve discovered that the extra granular the recommendations, the extra folks discover them helpful. Do not be afraid to share instruments, manufacturers and companions which have labored for you. Likelihood is they may work for another person too.
- Get the tech stuff proper. If you do not have a high quality mic and headphones, now’s the time to take a position. Be certain that your lighting is sweet if you’re being videotaped as effectively. Remember to search out someplace quiet the place you will not be disturbed (as charming as your canine could also be, it isn’t nice to listen to her or him in your podcast). And remember to show off laptop or cellphone notifications.
That is it! See, it is actually not so laborious. You may discover that it will get simpler and simpler the extra you do. The secret’s to only get began. You may be pleased that you’ve got unlocked a wholly new storytelling channel for your corporation.
Associated: How you can Create Your Personal Profitable Podcast | PCMag