How Ryan Reynolds’ Advertising Company Retains Making Viral Hits

The scene opens in hell. We see flames. We hear screams. Then the digital camera closes in on Devil himself — large horns, big pectorals, brilliant purple pores and skin — as he slumps over on his throne. His telephone buzzes. He glances on the display screen. “You’re a match!” it says. Devil perks up, eyes large in amazement. The darkish lord, it seems, is in search of love on Match.

Man Aroch

Reduce to: a bridge underpass, in a park on Earth. There are timber. It’s quiet. Devil waits to satisfy his date. A girl approaches. “Hello, Two-zero-two-zero?” Devil says to her. “Please,” she replies, “name me 2020.” Then it’s montage time: Devil and 2020 picnicking in an empty soccer stadium, doing yoga in an empty gymnasium, stealing bathroom paper and hanging out by a Dumpster hearth, and usually setting their hearts aflame as they watch the world burn.