Latin American manufacturers misplaced 17% in worth because of the pandemic; Corona devalues 28%

In line with the main unbiased model and intangible valuation consultancy, Model Finance, the 100 most useful manufacturers in Latin America misplaced 17% of their worth. The report signifies that solely 21 manufacturers have risen by way of worth in comparison with final yr and that 74 manufacturers have fallen by way of valuation.

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High 3 de las marcas más valiosas de LatAm, según Model Finance.

“Though Latin America is used to managing exterior financial shocks, our manufacturers, like our economies, haven’t been proof against the influence of COVID-19 and now they must set up model methods to get better and improve their worth”

Model Finance Americas director Laurence Newell stated, in keeping with the assertion.

Sectors and international locations

In line with this consultancy, the 100 most useful Latin American manufacturers have misplaced worth of 24.704 million {dollars} in model worth, 17% lower than what they added in 2020 . Solely 21 manufacturers elevated by way of model worth in comparison with final yr, whereas 74 of the 100 analyzed misplaced it.

Two international locations that dominate the listing with 40 and 34 manufacturers are Mexico and Brazil . The primary additionally consists of three extra manufacturers to the 2021 classification, rising its share of worth contribution by 45.3%. Alternatively, it has two fewer manufacturers and its contribution in model worth has diminished to 36%.

As an entire, the six Argentine manufacturers in the rating are those which have elevated their worth essentially the most this yr, by 24%, in comparison with the sum of the 9 Chilean manufacturers , that are those that lose essentially the most worth (-34 %), adopted of the 34 Brazilians (-22 %) and the six Colombians (-19 %).

When it comes to sectors, the manufacturers that present the very best model worth within the rating belong to banking 25%, beer 18%, retail 13%, oil and gasoline 12% and telecommunications 10%. The opposite manufacturers on the listing are primarily from the meals, mining, engineering and development, spirits and private cosmetics sectors.

The one sector whose manufacturers have elevated in worth has been cosmetics and private care, which was 19%. The remainder have suffered, to a better or lesser extent, a decline of their model worth.

Corona leads the rating of most useful manufacturers

One other yr by which the Corona model is positioned as essentially the most priceless model in Latin America, with a price of 5.882 million {dollars} (4.978 million euros).

Picture: Model Finance

“Corona has risen like foam within the rating of essentially the most priceless manufacturers in Latin America by Model Finance: in 2017 it was in place 14 and in 2021 it repeats in primary. Regardless of the problems that the affiliation of the model identify had with COVID-19 in some markets, Corona has managed to stay essentially the most priceless model in Latam “

expressed Laurence Newell.

He added that beer has additionally been a pacesetter in Mexico’s rankings and within the beer sector this yr.

Within the prime 10 are two international locations, first Mexico with manufacturers resembling Corona, Pemex, Claro, Victoria, Modelo and Bodega Aurrerá. Second, Brazil with Itaú, Banco do Brasil, Caixa Económica Federal and Bradesco.

The Brazilian model often known as Suzano, is the one which will increase in model worth in 2021, positioned in 63rd place and with a rise of 103%. For its half, Bodega Aurrerá had the very best rise within the prime 10, the place it went from quantity 16 to 10 on the listing. Among the many falls are Liverpool and Renner, each are from the retail sector, the place they fell 45% and 44.4%, adopted by the model originating in Brazil, Bradesco, whose fall was 41.6% and the Argentine YPF, which had a drop of 37.4 % and the Chilean BCI 37.1%.

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