Think short-, medium- and long-term, and know what you should and shouldn’t be changing. March 24, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. These are extremely difficult times, and making it more difficult is that these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn’t be doing with their business. At our agency, we are telling all our clients the same thing we always do: Think of your marketing in terms of short-, medium- and long-term objectives, and know where you should and…

With the coronavirus epidemic bringing the entire country to a standstill, many taxpayers, who had procrastinated and left the task of investing for tax saving for the last few days of the financial year, had got stuck. Fortunately for them, the government has extended the deadline until June 30, 2020, for people to make their tax-saving investments for the financial year 2019-20. This relief will matter especially to those who are not savvy enough to make their investments online. Now that tax savers have got a second opportunity, they should exercise due diligence and make their tax-saving investments…

SBI Mutual Fund (MF) and DSP MF have opened up their small-cap funds for accepting lump sum investments amid the sharp correction in valuation of these stocks in the recent market sell-off. Lump sum investments are like tactical infusions that one can make at any point of time, based on his view. They differ from systematic investments that are routed through SIPs on a monthly basis. Starting Monday, SBI Small Cap Fund will allow lump sum investments till it receives net inflow of Rs 1,000 crore. SIPs were allowed in the scheme with certain caps. From April 1, DSP…

Proven strategies to get your ecommerce brand on track.Opinions expressed by Entrepreneur contributors are their own. While there is no denying that email marketing has incredible potential for ecommerce brands, many struggle to generate the sales results they’d like to see. Research from Adestra reveals that 73 percent of millennials list email as their preferred method of getting contacted by a business. A study from Campaign Monitor found that more than 50 percent of American adults check their email upwards of 10 times each day. Needless to say, there are a lot of opportunities for reaching customers, but you’ll…

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. The story of Titan, the fifth-largest watch manufacturer in the world, is the story of serendipity. In a quest for an exciting project, two employees of the Indian conglomerate Tata Group decided to design a watch, even though the Indian government closely regulated business and banned large corporations from manufacturing watches at the time. Bhaskar Bhat was their first recruit in 1983; the first Titan watch hit the market four…

Refined soy oil prices are trading at Rs 820 per 10 kg and prices are expected to head towards Rs 840 per 10 kg over the next few days…

Don’t cancel your event; make it digital. March 24, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. Now that many of us have transitioned to working from home, we are starting to get used to a new kind of normal. Collaborative tools such as Slack, Teams, Zoom and Google Hangouts have become our new best friends. But this new normal is missing the piece that has been the heart and soul of the economy since the Bronze Age: the marketplace.  The event industry has been the first to take a blow because of the pandemic, with…

The moratorium on loan repayment between March 31 and May 31, is applicable on all types of retail credit, including credit card outstanding balances, the Reserve Bank said on Friday. To mitigate the burden of debt servicing brought about by disruptions due to the Covid pandemic and to ensure the continuity of viable businesses, the RBI has announced a three-month moratorium on all payments, including retail loans and credit card balances apart from corporate loans. Issuing the detailed instructions on the moratorium announcement later in the day, the RBI said, The…