Email Skript is like having a full-time email marketer for a fraction of the price. April 8, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. There are 3.9 billion email users in the world. In other words, we’re kidding ourselves if we think email won’t remain one of the most profitable marketing channels around. But building an email marketing strategy can be time-consuming and difficult, especially for…

The Covid-19 episode has given rise to uncertainty in all walks of life. While our work culture has already changed drastically, consumption patterns, too, are expected to see a massive shift. Earnings of both businesses and individuals are likely to be affected over the short to medium term. The resultant uncertainty has sent markets all over the world into a tailspin. The Indian equity markets have fallen by 38 per cent, with the benchmark Nifty 50 index going from a peak of around 12,300 to close to 7,500 within a matter of weeks. Amid all the…

The equity market sell-off has taken a heavy toll on the performance of portfolio management services or PMS strategies that cater to high net worth investors (HNIs), with 147 such offerings showing 3-41 per cent a decline in returns in March. “Equity as an asset class has been battered in March. Strategies where returns have dipped 35-40 per cent can be attributed to concentrated bets in portfolios and exposure to lower-quality companies,” said Kamal Manocha, chief executive officer at PMS AIF World. According to data sourced from PMS AIF World, several PMS offerings in multi-cap space have fallen more…

Justin Wu, CEO and Founder of Growth.ly, offers an in-depth view on how brands big and small are generating growth through marketing. April 11, 2020 1 min readOpinions expressed by Entrepreneur contributors are their own. Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what “growth-hacking” really means for businesses in today’s digital age, the types of brands that are easiest to grow and how to find the right channels to connect with your audience. Wu and The Playbook host  David Meltzer discuss a range of topics, including why some entrepreneurs choose to invest in their businesses…

With each passing day, COVID-19 continues to take its toll on people’s lives, threatening their health and their jobs. It is also creating a challenge for executives that few expected or were prepared for, particularly because it’s been a dozen years since the last economic crisis. Employees are asking questions that leaders cannot answer. When will this end? What will this mean for our company? What will this mean for my job? And so leaders must respond to the challenge by creating, in their words and their deeds, as much certainty as they can provide, to help pull people out…

In a world where growth is scarce, and top-notch experts are predicting a global recession and sharply cutting India’s GDP growth to multi-year lows, any company offering some stability in earnings is bound to attract investors and command premium valuation. Among the very few to do so is Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) company, which has surged 12 per cent in one month, even as the Nifty fell 13 per cent. HUL is now trading at over 75 times its earnings for trailing 12 months ended December 2019, a 55 per cent…

April 9, 2020 3 min read If you’re an entrepreneur who gets clients through cold pitches, you might wonder: Is it still OK to pitch at a time like this? The answer: Yes, but you need to think differently about your offering and your approach. To dig into the details, I arranged a coaching session between an entrepreneur and an industry expert—and filmed it so you can watch. Dwaynia Wilkerson runs the content writing company Prose and Pens; she gets most of her clients through cold pitches, but is nervous about pitching now. Adam Bornstein, an Entrepreneur magazine columnist and…

Health insurance premiums are set to rise as non-life insurance companies and standalone health insurance firms scurry to revamp their products to include the modifications mandated by insurance regulator Insurance Regulatory and Development Authority (IRDAI). The rise in premiums could be in the range of 5-25 per cent, depending on the features that each insurance company adds on its products. Insurance firms have been given time till September 30 to include modifications mandated by the regulator. From October 1, the products must have the suggested modifications of the regulator. Insurers are using this time…