“The nice thing about not planning is that failure comes as a complete surprise rather than being preceded by a period of worry and depression.” — author unknown If you get in a car in Chicago with the intent of driving to Los Angeles, the GPS rarely plots the California portion of the map while you are in your driveway. Rather, the GPS methodically and sequentially plots each road to take in order to reach the desired location. Project Management follows the same logic of a series of key tasks or steps that have to be completed in a systematic…

In marketing, it is important to have an effective communication tool. One of these tools is plastic postcards. These are cards that you create and distribute to customers with a message or advertisement about your business so they can learn more about it. You should consider several things when venturing into this type of communication. Here are some tips on choosing a plastic postcard. Keep it Simple The most popular plastic postcards are the standard size, five by seven inches. However, if you need a larger card or smaller postcard, you can get them adjusted to your specific needs at…

Opinions expressed by Entrepreneur contributors are their own.As more companies rebound from the pandemic, advertising is sure to pick up. According to Zenith, ad spend will grow by 5.2 percent in 2022 to $652 billion. So if you work at an agency you love and have thought about buying it, now might be the right time. Just avoid running into the same errors that other buyers have experienced when executing an internal business sale. Here are the five biggest mistakes you could make: 1. Expecting the current owner to take the lead The prospect of an internal sale is…

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. During his three decades as CEO of Thai Union, Thiraphong Chansiri has led the global seafood company through a notable turnaround. After weathering international criticism of Thailand’s fishing industry because of environmental and labor abuses, the company has doubled down on sustainability. Today, Thai Union is a member of the United Nations Global Compact and a founding member of the International Seafood Sustainability Foundation. Chansiri has also…

The carnage on Dalal Street wiped off nearly Rs 4 trillion worth of investor wealth in early deals on Thursday. Bears came roaring back on the Street, after a day’s break, on the back of the US Federal Reserve’s hawkish stance. The BSE Sensex index tanked over 1,180 points in opening deals to hit a low of 56,674 while the Nifty50 slipped below the 17,000-mark and hit a low of 16,928. 27 of the 30 index constituents on the Sensex and 47 of the 50 index constituents on…

Opinions expressed by Entrepreneur contributors are their own.A new year is a perfect opportunity to take a close look at your website and make sure your SEO is doing all the work it can be. Best SEO practices change frequently, depending on the almighty Google algorithm, the ways in which users approach their searches, and technology itself. If you’re going to take the time to do an SEO checkup, you need the most current information. Here’s my forecast for the top SEO trends for 2022. Google’s EAT principle Here’s the good news: Some things stay the same when it…

Standard and Poor’s (S&P) on Wednesday revised its outlook for India’s Axis Bank from “stable” to “positive”, citing improved asset quality of the privately owned lender. The rating agency affirmed ‘BB+’ long-term and ‘B’ short-term issuer credit ratings on the bank under revised criteria. In December 2021, the agency had set out details of revision in criteria for rating banks and non-bank financial institutions. It revised norms for Banking Industry Country Risk Assessment (BICRA). Axis is likely to sustain improvements in asset quality supported by improved…

Opinions expressed by Entrepreneur contributors are their own.Digital marketing has been a lucrative industry for the past couple of decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be supported with a collection of marketing, advertising and PR strategies. Perhaps you were ahead of the curve or you have an incredibly talented team. If so, you’ve no doubt made a lot of money helping business owners with their search engine optimization (SEO), pay per click advertising (PPC), social media and other marketing efforts. Of course, the high earning…