There’s never been a more crucial time to message your brand carefully.Opinions expressed by Entrepreneur contributors are their own. The current COVID-19 pandemic has created enormous challenges for the business community, including those in the advertising industry. Amidst the huge human toll and ongoing suffering, businesses are having to change the way they operate, as well as the way they market their products and services. Given the gravity of the current situation and the worldwide panic surrounding it, it’s easy for advertisers to make critical mistakes — blunders that could stay with them long after the coronavirus crisis has…

When the Bhatias realised that their two-year-old daughter Isha is autistic, their world changed forever. Isha, now 19 years old, is completely dependent on her parents, even for her basic needs. The Bhatias’ universe has shrunk and everything that they do now is influenced by their daughter’s needs and well-being. They have been saving aggressively to support their daughter and have also bought insurance covers. But is that enough to protect their daughter’s future and to ensure her well-being? Countless parents find themselves in a similar situation. A special child in the home changes things in…

With the country mid-way through the lockdown triggered by the rampant spread of coronavirus, Jigar Shah, chief executive officer, Maybank Kim Eng Securities, tells Puneet Wadhwa that industry expects a gradual opening up after April 14. Slowly, supply chains would resurrect and then as demand picks up, the capacity utilisation can again become normal, he says. Edited excerpts: Can the markets slip more before they stabilise? This is a different type of crash, which affects both real and financial economy. It doesn’t help that before this unnatural and unexpected crash, valuations…

Any business’s online presence must comply with the Americans With Disabilities Act. April 3, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. As the old cliche goes, “Presentation is everything.” Having great content for your website is an important starting point, but ensuring that it is presented in an appealing way will make all the difference in whether visitors stick around. Unfortunately, far too many companies and brands ignore the needs of users with disabilities when implementing a design update or launching a brand new site. And this can prove costly, as the Americans with Disabilities…

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. Roberto Martínez, CEO of PepsiCo Foods Mexico, is acutely aware that the way people buy snacks and packaged foods is changing rapidly, due to digital transformation in the retail industry. In the spring of 2019, Martínez took over as CEO after more than 20 years at the company. He oversees its food brands, including Quaker, Gatorade, Sabritas (chips, nuts, and similar snacks), and Gamesa (cookies and other baked goods). The…

Crude futures surged for a second day on Friday, with both US and Brent contracts posting their largest weekly percentage gains on record due to hopes that a global deal to cut crude supply worldwide will emerge early next week. On Thursday, oil staged its largest one-day rally in history on prospects for a cut in supply equivalent to anywhere from 10 per cent to 15 per cent of world demand. The sharp rebound from weeks of losses came after US President Donald Trump said Russia and Saudi Arabia will negotiate to end a price war…

Surviving launch day doesn’t mean you’re out of the woods. In fact, your greatest pitfalls might lie ahead. April 2, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Starting a business offers all sorts of pitfalls. Big ones, like running out of cash or running into legal issues, are hard to ignore. But in the midst of the long nights, major decisions and mountains of paperwork, it’s easy to miss little things that can make a major difference in the long run. Keep an eye out for these missteps as you endeavor on your newest venture.…

It’s time we stopped focusing on fear and anxiety around Covid-19 and started answering practical questions about all the changes it has brought about in our daily lives. “We all will need to live through the isolation and months of working from home. And, perhaps sooner or later work on lower salaries or even with a no-paycheck scenario. Thus everyone needs to bring about a change in their financial strategies to survive the new environment,” says Mumbai-based Certified Financial Planner Pankaj Mathpal. “This means close monitoring your cash flows (money coming in and going out), and changing them in…