From marketing to mission statements, the tools and techniques you need to change your narrative.Opinions expressed by Entrepreneur contributors are their own. In our modern marketing landscape, brands cannot afford to exist as just another faceless entity. They need to have a powerful story that sells who they are and allows them to appeal to their target audience. While most brands understand this basic need to tell a story, many fail to succeed on the execution. Thankfully, brands that are failing at their current storytelling efforts tend to share a few common issues (see below), ones that can be…

Non-life insurance firms reported a 14 per cent increase in the premium collection to Rs 1.73 trillion during April-February this financial year, according to the Insurance Regulatory and Development Authority of India (Irdai) data. As many as 34 non-life insurance companies had collected a total premium of over Rs 1.52 lakh crore in the same period of 2018-19. Public sector insurance firms witnessed a rise of 11 per cent in their premium income at Rs 76,369.72 crore during the first 11 months of 2019-20, the data showed. The two…

The Multi Commodity Exchange of India Limited (MCX) has permitted its members to shift trading terminals to any place other than disclosed to the exchange earlier effectively meaning they also can do all trading from home. This facility has been given till 30 April or any other date that the exchange notifies. The decision has been taken as a preventive measure in view of government stopping modes of transport even within the city. The exchange has prescribed guidelines for opting this facility which members have to comply. Under this the exchange has asked the Members to…

Hummus has taken America by storm, and it isn’t stopping anytime soon. March 21, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. It’s funny how the simplest, most traditional products can seem to spontaneously spike in popularity. One prime example: hummus. That traditional Middle Eastern dish made of just chickpeas, lemon, tahini, olive oil and garlic has been eaten in Egypt and the Levant since at least the 13th century, where the earliest known recipe for a pureed, spiced chickpea dish was found in Cairo. But over the last 10 years, it’s become a downright craze,…

In recent years, cause-related marketing campaigns — based on a firm’s support of social issues — have become key components of corporate social responsibility (CSR) efforts. And with good reason: In a recent survey, 80 percent of global consumers said they thought businesses should play a role in addressing social problems. Accordingly, spending on cause-related marketing has grown from US$816 million in 2002 to $2.14 billion in 2018. Business leaders can be a powerful force for good — especially during a crisis. As leaders forge their way through the challenges COVID-19 is bringing and plan for what is likely to…

Silver prices have rebounded from the low levels seen yesterday, with the metal commanding a huge premium following scarcity in the physical markets. Premium for spot delivery rose to around 3 to 4 per cent today. The reason for this is that at lower prices, demand was quite high while supplies were limited. Even silver micro futures (1 kg) on the MCX, which can be used by retail investors to take deliveries, is quoting at a premium, indicating that market doesn’t have enough floating stock of the white metal. There was…

How affiliate marketing can help you find consistent return on investment. March 20, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. In an era of caution, companies need to invest in marketing efforts that lead to a direct payoff and don’t require more than they can afford. Over the past week, I’ve had to evaluate all the things I’m doing at Calendar to see what’s really moving the needle. It’s astonishing the things we’re spending money on that aren’t actually driving revenue to our bottom line. As today’s environment forces drastic behavioral shifts in our daily…

I already have a standard health insurance policy. There is a lot of fear about the Coronavirus epidemic. Will my standard policy cover me for it? Coronavirus is an infectious disease and hospitalisation on account of such conditions is generally covered under most health insurance policies. For more detailed information, go through the policy documents issued to you. You can also contact your insurer for greater clarity. I am a freelance movie maker. I live in Bengaluru and have irregular and lumpy income. Do I need a health insurance policy? I…