4 min learn
Opinions expressed by Entrepreneur contributors are their very own.
As President of a public relations agency for the previous decade, potential shoppers at all times come to me and ask the identical query: “Do I would like PR or advertising and marketing?” Earlier than I can reply, the following query is: “What’s the distinction between PR and advertising and marketing?”
I admire the follow-up query as a result of it’s one of the best ways to breakdown the reply to the precursor.
On the subject of advertising and marketing, consider it as paying to play; you rent somebody to position your organization, model, or product in an advert. Whether or not that advert is on Fb or Instagram, on a billboard or in a newspaper, the marketer can give you a tangible variety of returns. So, say you allot $10,000 for a advertising and