Surviving launch day doesn’t mean you’re out of the woods. In fact, your greatest pitfalls might lie ahead. April 2, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Starting a business offers all sorts of pitfalls. Big ones, like running out of cash or running into legal issues, are hard to ignore. But in the midst of the long nights, major decisions and mountains of paperwork, it’s easy to miss little things that can make a major difference in the long run. Keep an eye out for these missteps as you endeavor on your newest venture.…

It’s time we stopped focusing on fear and anxiety around Covid-19 and started answering practical questions about all the changes it has brought about in our daily lives. “We all will need to live through the isolation and months of working from home. And, perhaps sooner or later work on lower salaries or even with a no-paycheck scenario. Thus everyone needs to bring about a change in their financial strategies to survive the new environment,” says Mumbai-based Certified Financial Planner Pankaj Mathpal. “This means close monitoring your cash flows (money coming in and going out), and changing them in…

Investor wealth tumbled by Rs 4,82,033.63 crore in two days of market fall as rise in Covid-19 cases further triggered selling in equities. The Sensex plummeted 674.36 points or 2.39 per cent to close at 27,590.95 on Friday. Selling in markets led to a decline in market capitalisation of the BSE-listed companies which tumbled Rs 4,82,033.63 crore to Rs 1,08,66,722.96 crore in two days. “The Indian benchmark indices continued to plunge southwards, after a surge in the number of coronavirus cases in India. Besides, Moody’s report on the banking sector wherein they…

As everything goes online, turn the videoconferencing revolution into a marketing tool. April 2, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As offices shut down, conferences postpone, and workers confine themselves to their homes, everything is moving online in the age of COVID-19. Unfortunately, nobody can say what the future holds for major conferences and gatherings. That said, there’s no time like the present to learn…

In October 2019, Salesforce CEO Mark Benioff declared capitalism was dead in a New York Times op-ed. Earlier in the year, Larry Fink, chairman of BlackRock, caused a seismic stir in a letter to chief executives demanding that companies pursue purpose. In August 2019, CEOs of 181 companies in the Business Roundtable rejected the idea of shareholder primacy in favor of creating value for all stakeholders. Today, increasingly, corporations are being asked, pressured, forced, encouraged, regulated, and coaxed to consider a broader set of stakeholders in their business calculations. The 2008 financial crisis focused attention on the ways in which…

The supply of pulses is likely to improve in the next one week as the government has taken a series of steps to smoothen processes across entire value chain. So far, dall mills have been complaining of a squeeze due to the closure of mandis, labour shortage and unavailability of transport facilities, following the 21-day lockdown. Dal mills are currently operating at less than 40 per cent of their installed capacities due to the shortage of raw materials, as supply of whole-grain pulses deteriorated due to the closure of agricultural mandis across the country. The sudden…

No, PR and SEO are not the same thing. But for best results, they belong together. March 31, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Interestingly, although I lead a PR company, we don’t do SEO. However, I strongly consider SEO know-how one of the most essential advantages a PR business can have. The guiding rule of PR, in my estimation, is to provide relevant and value-add information for the people who want to receive it.  The job of SEO, then, is to direct that content to ensure it is seen. So in that respect,…

This financial year, taxpayers will be able to choose between two sets of slab rates and pay their taxes accordingly. They could either opt for the new tax rates announced in Budget, or stick to the existing slabs. Under the new regime, there is no tax on annual income up to Rs 2.5 lakh, while 5{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} tax is payable on income above Rs 2.5 lakh and up to Rs 5 lakh, and 10{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} on income over Rs 5 lakh and up to 7.5 lakh. For income betwen Rs 7.5 lakh and Rs 10 lakh, tax has to be…