Don’t cancel your event; make it digital. March 24, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. Now that many of us have transitioned to working from home, we are starting to get used to a new kind of normal. Collaborative tools such as Slack, Teams, Zoom and Google Hangouts have become our new best friends. But this new normal is missing the piece that has been the heart and soul of the economy since the Bronze Age: the marketplace.  The event industry has been the first to take a blow because of the pandemic, with…

The moratorium on loan repayment between March 31 and May 31, is applicable on all types of retail credit, including credit card outstanding balances, the Reserve Bank said on Friday. To mitigate the burden of debt servicing brought about by disruptions due to the Covid pandemic and to ensure the continuity of viable businesses, the RBI has announced a three-month moratorium on all payments, including retail loans and credit card balances apart from corporate loans. Issuing the detailed instructions on the moratorium announcement later in the day, the RBI said, The…

Vegetables in retail markets of major cities have become costlier by 30-40 per cent in the last one week due to a sharp increase in their transportation cost amid fears of supply disruptions amid the the 21-day lockdown imposed across the country to check the growing spread of coronavirus the (Covid-19). In Kolkata on Saturday, the lady finger was available at Rs 40 a kg as compared to Rs 30 a kg about a week ago. In Mumbai, cabbage and cauliflower were available at Rs 80 a kg and Rs 120 a kg, respectively, as against…

Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI.Opinions expressed by Entrepreneur contributors are their own. It’s easy for a newcomer to the world of search engine marketing to assume that the search engines (e.g., Google, Microsoft) are all the same and that clicks from them all behave in the same ways. In order to optimize your efforts, you need to know the differences between Google and Microsoft, their search engines and shopping engines, mobile vs. desktop and much more. Learn about what you’re doing wrong and how…

On December 3, 2019, a remarkable event took place in a hotel ballroom in Addis Ababa, Ethiopia. Forty top national leaders from every major political tendency, region, and ethnic and religious group stood on the stage — in front of national and international dignitaries and media, and broadcasting live to an even wider audience — and held hands and read a declaration of the actions they would take, together, to improve the country’s future. The moment was extraordinary because the leaders explicitly demonstrated a capacity and willingness to work together that was in sharp contrast to the violent fragmentation that…

The Coronavirus-triggered lockdown is likely to lead to higher downgrade pressures for domestic corporates with over Rs 2.59 trillion worth of corporate debt papers already getting downgraded in February, a 15-fold jump compared to previous month’s quantum. This is the highest amount of downgraded corporate debt papers in nine months. However, it could not be ascertained whether the Sebi data has adjusted for multiple downgrades of same security. In recent months, downgrade pressure had shown signs of easing as value of such debt papers had slipped to 15-month low in January…

Peer marketing in this climate of global disruption. March 25, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Essentially overnight, a huge proportion of the advertising industry’s inventory has simply evaporated. Like a solar eclipse, COVID-19 has cast a pall over marketers across the globe, leaving many in the dark as to what to do next. The issues and concerns are real, not hype. Inventory available for purchase has shrunk dramatically. Conferences and other live events are canceled, live sports (previously ad-supported television’s single biggest source of younger audience engagement) are canceled and out-of-home — given…

Imagine the chaos: Global stock markets have gone into a tailspin, industries are shutting down, and countries are announcing lockdowns due to COVID-19. In less than a month, Indians find themselves in the middle of a global storm that has disrupted the lives of every citizen. Some sectors, such as aviation, are already cutting salaries and we will know about the magnitude of job losses only at a later date. During such times, money management and supplies become the core focus of all families. But what works for one person may not work for another. A few money…