The gold to silver ratio, which indicates the relative strengths of both the metals, is testing three-decade high. At present, the gold to silver ratio is 96.5, not seen since 1991. The ratio rises when silver underperforms gold. Historical data shows that whenever this ratio rises to very high levels, it never sustains and falls. This ratio suggests how many ounces of silver can be bought with one ounce of gold. In India too, like their global peers, traders use the ratio. When they expect the ratio to rise, they buy gold and sell silver. …

Ensure you’re squeezing value out of every dollar spent. March 5, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketing if you make under $5 million annually and your net profit parks at 10 to 15 percent. However, a 2016 survey of 168 Chief Marketing Officers found that firms spent a median of 10 percent of their budget on marketing, but some spent as much as 40 percent. For every…

An Irdai panel has suggested introduction of daily premium payment policies to deepen insurance penetration in low-income groups. The committee on ‘micro-insurance’ also said the product benefits need to be simple so that they can be easily understood by customers. It should be clearly spelt out in terms of gives and gets for the customer — that is, what the customer gives and what s/he gets, the panel said in its report. Micro-insurance is specifically intended for the protection of low-income people, with affordable insurance products to help them cope with and recover from financial losses. …

Mirroring global peers, the Indian stock market, too, crashed on Friday as a double whammy of Coronavirus jitters and a sharp sell-off in banking space owing to developments around State Bank of India (SBI) and Life Insurance Corporation of India (LIC) picking stake in the troubled private sector lender YES Bank, compelled investors to pull out money from the equities and rush to safe havens. Track Markets LIVE here The S&P BSE Sensex tanked over 1,450 points or 3.8 per cent at open to 37,000 levels. NSE’s Nifty50 slipped below 11,000 levels and hit…

Want people to remember your business’s name? These seven strategies can help. March 2, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters. So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited…

The transition to a new decade often brings idealized images of the road ahead, for both companies and industries — and, of course, for the ways in which they should be led. However, as we have entered a 2020 with turbulence in politics, the climate, and markets, we have been offered something equally, if not more, valuable on which to focus: The concept of how we know what we know, and how that knowledge affects the leadership decisions we make. The academic word for the study of ways of knowing is epistemology. You may have encountered the subject in grad…

Adani Ports and Special Economic Zone (APSEZ), the leading ports and logistics company, surged over 1.5 per cent on Thursday after the company’s Board of Directors declared an Interim Dividend of Rs 3.20 per equity share. “The Board of Directors of the Company at its meeting held on March 4, 2020, has declared an Interim Dividend of Rs 3.20 (160 per cent) per equity share of Rs 2 each for the financial year 2019-20,” Adani Ports said in its press release. Record date for the payment of interim dividend has been…

Personalized, helpful outreach can go a long way. March 3, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. As Instagram passes the ten-year mark, the social media app has become more popular than ever, especially for businesses: A third of all Instagram Stories come from business accounts, and 20{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} of these posts elicit at least one direct message from a consumer.  While new video filters and widgets roll out each month to help us create better content and express ourselves, the app’s most lucrative feature is one that entrepreneurs may easily overlook: Direct messaging. Business owners…