How affiliate marketing can help you find consistent return on investment. March 20, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. In an era of caution, companies need to invest in marketing efforts that lead to a direct payoff and don’t require more than they can afford. Over the past week, I’ve had to evaluate all the things I’m doing at Calendar to see what’s really moving the needle. It’s astonishing the things we’re spending money on that aren’t actually driving revenue to our bottom line. As today’s environment forces drastic behavioral shifts in our daily…

I already have a standard health insurance policy. There is a lot of fear about the Coronavirus epidemic. Will my standard policy cover me for it? Coronavirus is an infectious disease and hospitalisation on account of such conditions is generally covered under most health insurance policies. For more detailed information, go through the policy documents issued to you. You can also contact your insurer for greater clarity. I am a freelance movie maker. I live in Bengaluru and have irregular and lumpy income. Do I need a health insurance policy? I…

Regulator Sebi on Friday came out with various measures, including revision of market wide position limit, to ensure orderly trading and settlement, amidst continuing volatility in the securities market. The measures would be effective from March 23 and would be in place for one month, it said in a release. Taking note of the continued abnormally high volatility in the market, Sebi said it discussed with stock exchanges, clearing corporations and depositories appropriate measures that may be taken in the existing circumstances. Among other steps, Market Wide Position Limit…

Don’t overlook the role branding plays in your business’s success. March 18, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Not so long ago, if somebody mentioned owning a startup, you could assume it was all about a nifty app or gizmo. But these days, food is the new tech. While food and beverage categories have always had a steady stream of newcomers, the arrival of shared commercial kitchens, in particular, has given entrepreneurs a place to create, iterate and rapidly whip up epicurean delights at relatively low cost (and in compliance with state and local…

At one of the world’s most respected manufacturers — a company known for innovation and employee engagement — the CEO was asked recently about his greatest concerns about the enterprise. “We lack leadership capacity,” he said. The company was entering an intensive phase in its quest to become digitally adept, seeking to master new technology, and it had not made enough progress in improving its employees’ skills or connecting with customers through digital channels. “We need our top executives, in particular, to be better at thinking long-term and driving meaningful change.” The problem, he added, was not so much a…

Coronavirus (Covid-19)-hit US economy has already sunk into recession, warned economists at BofA Securities in a recent report, though they expect this phase to be short-lived and see a bounce back in the third quarter (July–September) of 2020 (Q3-2020). In the interim, however, the research firm expects massive job losses and urges the US Federal Reserve not to restrict the quantum of stimulus measures. “We believe that the US economy has fallen into recession, joining the rest of the world, and it is a deep plunge. We now expect the economy to collapse 12 per cent…

Brand Overflow taps into Google Keyword Planner to improve your on-site SEO. March 18, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Just because you had to cancel dinners with clients, conferences, and in-person meetings doesn’t mean you can’t make big strides in your business while coronavirus keeps you homebound. Where should you start? How about organic search traffic, a crucial component to any web-based business. You…

The past week has been akin to a roller coaster ride for the Indian stock markets as the US-Iran standoff raised temperatures in West Asia and sparked fears of an all-out war. The year gone by was no less turbulent, as fears of an economic slowdown in India took a toll on stock prices. According to industry experts, equity markets are likely to remain volatile even in 2020, owing to factors such as weak earnings, elections in key state such as Delhi and Bihar, the US-China trade war, and the announcement of a new Brexit deal.…