Brand Overflow taps into Google Keyword Planner to improve your on-site SEO. March 18, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Just because you had to cancel dinners with clients, conferences, and in-person meetings doesn’t mean you can’t make big strides in your business while coronavirus keeps you homebound. Where should you start? How about organic search traffic, a crucial component to any web-based business. You…

The past week has been akin to a roller coaster ride for the Indian stock markets as the US-Iran standoff raised temperatures in West Asia and sparked fears of an all-out war. The year gone by was no less turbulent, as fears of an economic slowdown in India took a toll on stock prices. According to industry experts, equity markets are likely to remain volatile even in 2020, owing to factors such as weak earnings, elections in key state such as Delhi and Bihar, the US-China trade war, and the announcement of a new Brexit deal.…

When banking stocks, irrespective of their strength or size are falling like nine-pins, one cannot expect HDFC Bank to remain an exception. With a fall of 9.9 per cent, which is also its steepest since July 2008, gains accumulated by the HDFC Bank stock over two years have been wiped off. What’s more, despite being reckoned as the most recommended ‘buy’ among banking names, it hasn’t been able to prevent the fast melting down from its all-time high, given the 33 per cent fall during this period. The question is whether…

Forget the funnel. This is what customers want. March 16, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, and it’s worked. Lately, however, companies are switching to a marketing flywheel. Why the shift? One word: customers. It turns out the funnel doesn’t work that well for customers. It’s not focused on them, but rather, is more of a conveyor belt where things happen to them. Customers aren’t in control…

Jakarta, Indonesia, is a sprawling city of more than 30 million people. Like many other burgeoning capitals, it has a housing problem. Rents downtown are high, despite the fact that hundreds of thousands of properties are unoccupied. This forces people to travel many miles to get to work from the suburbs. Christina Suriadjaja saw this as an opportunity. In 2017, she pivoted her new company, Travelio.com, into the real estate management business, creating a platform offering short-term and long-term fully furnished rentals. Today Travelio represents more than 4,000 properties on an exclusive basis and earns 20 to 35 percent of…

Gold tumbled 3{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} on Tuesday, while other precious metals also extended heavy losses from the previous session, as fears over the global economic toll from the fast-spreading coronavirus prompted investors to dump most assets and hoard cash. Platinum and silver shed more than 6{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942}, while palladium lost over 4{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942}. Industrial metals were worst hit in Monday’s meltdown on concerns of a global recession. “Cash and bonds are king right now. It’s just the place where investors are seeing value in terms of what they hold,” OANDA analyst Craig Erlam said, adding precious metals seemed to be the…

Reach more audiences with this Final Cut Pro X course. March 14, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video marketing is changing the way businesses reach and connect with customers. Eighty-five percent of all web users watch online video content on their phones or computers while 54 percent want to see more video content. That’s hard to ignore. As consumer demand for video content grows,…

E-commerce marketplace Flipkart and Aegon Life Insurance on Monday joined hands to sell comprehensive insurance solutions for customers looking for instant digital policies with a sum assured of up to Rs 10 lakh. With instant life insurance cover through a digital policy as its core value proposition, such policies do not require medical tests or paperwork. Life insurance has the second highest penetration among all types of insurance available in the country. One of the major problems that the insurance industry faces today is the notion that it is expensive and…