It’s where marketing efforts converge, so to make money online, you need to make sure your website is in order. February 20, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. As a small business, your website is the single most important resource you have in your marketing arsenal. It’s where all your marketing efforts converge, whether they are in the form of inbound content marketing, ads or direct marketing. Customers will usually check your website for an overview of your products and services before committing themselves to any other action, including a purchase. There are pros…

Grandparents are changing their work lives to help care for their grandchildren — and fighting stigmas surrounding flexibility and gender in the process.…

Gold prices are likely to remain under pressure in the short term with a possible decline of 2-3 per cent as investors look to cover margin calls in other asset classes, such as equities, metals, energy, and currencies, amid a global market sell-off triggered by the spread of coronavirus. Most global stock markets suffered their worst week since the financial crisis of 2008. The Sensex ended the week with a 7 per cent loss, with about Rs 12 trillion of investor wealth being wiped off. On Friday, the Sensex plunged 1,448 points, or 3.6 per cent,…

Learn to market your business on Facebook, Instagram, TikTok and many more channels. February 28, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The internet has revolutionized business, helping to connect consumers and companies better than ever before. But while everybody’s online, it’s increasingly difficult to make your brand stand out. That’s why companies invest heavily in digital marketing resources — and why entrepreneurs starting businesses generally…

Christopher Wood, global head of equity strategy at Jefferies has maintained a ‘reduced overweight’ rating on India in his ex-Japan portfolio for long-only investors. The rating comes after the presentation of the Union Budget on February 1, which according to him, lacked measures to prop-up the economy. Despite the introduction of optional personal income-tax (I-T) structure that lowered rates and took away most exemptions and deductions that individual taxpayers could avail, including that for life insurance products, Wood remains bullish on the Indian insurance sector. “Amidst the relative lack of urgency…

SBI Cards and Payment Services (SBI Cards), a subsidiary of State Bank of India (SBI), has allotted nearly Rs 2,800 crore worth of shares to anchor investors. These are institutional investors that commit to subscribe to the shares in the initial public offering (IPO) ahead of its opening. Many other investors look at the demand and quality of the anchor book to decide whether to apply in the IPO. A total of 36.7 million shares have been allotted to 75 anchor investors at Rs 755 apiece, the top-end of the IPO price band. Some of the…

Stop going on about your life story and talk about how your business helps others. February 20, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Nearly every website you visit these days has an “About” page, and for good reason: 64{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} of consumers report they have a strong relationship with a given brand because of shared values. The “About” page of your site is a great place to share your origin story and company outlook. Too often, though, founders and authors use the “About” page to talk too much about themselves — and miss out on…

The business world is masterful in the art of financial analysis — slicing and dicing balance sheets, stock performance charts, and profit-and-loss statements into dozens of arcane metrics (Omega ratio, anyone?) to assess a company’s performance, unlock hidden potential, and spot pockets of strengths and weaknesses. I’d like to propose another metric: a company’s dysfunction tax. There’s no need to reach for your calculator just yet, as the basic idea is pretty simple: For every dollar of revenue that your company brings in, figure out how many cents are being frittered away to cover the cost of dysfunction — the …