Here’s how a digital-first approach helps one company compete against some of the world’s biggest tech giants like Apple and Samsung.…

Over the past year-and-a-half, since the IL&FS episode occurred, the magnitude of credit events that have taken place in our country has been unprecedented. Many investors have burnt their fingers in a variety of debt funds due to delays and defaults in repayment of debt by corporate entities. One category that has borne the brunt of these developments is credit risk funds, whose asset under management (AUM) has got depleted by about 27 per cent over the past year. Know your fund: Credit risk funds, by their nature, aim to earn higher returns for investors by…

Shares of Affle (India) climbed as much as 8.6 per cent to Rs 1,949 apiece on the BSE on Monday after the company announced it has signed a definitive agreement to acquire Spain-headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. At 09:34 am, the stock was trading over 5 per cent higher at Rs 1,886 on the BSE. In comparison, the benchmark S&P BSE Sensex was trading over 1 per cent or 479 points higher at 38,753 levels. The acquisition of Mediasmart carries a great strategic merit as it…

It’s where marketing efforts converge, so to make money online, you need to make sure your website is in order. February 20, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. As a small business, your website is the single most important resource you have in your marketing arsenal. It’s where all your marketing efforts converge, whether they are in the form of inbound content marketing, ads or direct marketing. Customers will usually check your website for an overview of your products and services before committing themselves to any other action, including a purchase. There are pros…

Grandparents are changing their work lives to help care for their grandchildren — and fighting stigmas surrounding flexibility and gender in the process.…

Gold prices are likely to remain under pressure in the short term with a possible decline of 2-3 per cent as investors look to cover margin calls in other asset classes, such as equities, metals, energy, and currencies, amid a global market sell-off triggered by the spread of coronavirus. Most global stock markets suffered their worst week since the financial crisis of 2008. The Sensex ended the week with a 7 per cent loss, with about Rs 12 trillion of investor wealth being wiped off. On Friday, the Sensex plunged 1,448 points, or 3.6 per cent,…

Learn to market your business on Facebook, Instagram, TikTok and many more channels. February 28, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The internet has revolutionized business, helping to connect consumers and companies better than ever before. But while everybody’s online, it’s increasingly difficult to make your brand stand out. That’s why companies invest heavily in digital marketing resources — and why entrepreneurs starting businesses generally…

Christopher Wood, global head of equity strategy at Jefferies has maintained a ‘reduced overweight’ rating on India in his ex-Japan portfolio for long-only investors. The rating comes after the presentation of the Union Budget on February 1, which according to him, lacked measures to prop-up the economy. Despite the introduction of optional personal income-tax (I-T) structure that lowered rates and took away most exemptions and deductions that individual taxpayers could avail, including that for life insurance products, Wood remains bullish on the Indian insurance sector. “Amidst the relative lack of urgency…