Bitcoin jumped to a record high after Mastercard and Bank of New York Mellon moved to make it easier for customers to use cryptocurrencies. The largest digital asset rose as much as 7.4 per cent to $48,364, surpassing the all-time high reached Monday after Tesla announced it would hold $1.5 billion of the cryptocurrency on its balance sheet. The wider Bloomberg Galaxy Crypto Index also touched a record. “The crypto-asset world is bursting into the realms of traditional finance at a staggering pace,” said Simon Peters, an analyst at investment platform eToro. Mastercard…

Here’s why Twitter and LinkedIn are popular outlets for executives.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 10, 2021 5 min readOpinions expressed by Entrepreneur contributors are their own. As businesses increase their focus on digital marketing, many are turning to public relations (PR) to help boost their visibility and credibility. Of course, PR is one of the best ways to get your name out there and build thought leadership, but if you are one of the many companies considering media outreach as…

Equity mutual funds witnessed an outflow of Rs 9,253 crore in January, making it the seventh consecutive monthly withdrawal, primarily due to massive pullout from the newly created flexi fund category. Also, investors pulled out Rs 33,409 crore from debt mutual funds last month after investing Rs 13,863 crore in December, data from the Association of Mutual Funds in India showed on Tuesday. Overall, the mutual fund industry witnessed a net outflow of Rs 35,586 crore across all segments during the period under review, compared to Rs 2,968 crore inflow seen…

The relaxations in regulations made by the Securities and Exchange Board of India (SEBI) to provide more leeway for companies to raise funds has a positive impact on the corporate sector, amid the COVID-19 pandemic, an official said on Wednesday. The capital market saw companies successfully raising funds using rights issues of Rs 60,988 crore in 2020, he said. “We have given a lot of relaxations in regulations to help companies raise capital. Bank credit is still the single largest fund-raising instrument with 50 per cent share. But it has recently…

It is a strategy in which the giants of the industry will donate mass advertising to small businesses to give greater visibility to their products and services.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 9, 2021 3 min readThis article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Burger King continues with its campaign to support local businesses that have been affected by the COVID-19 pandemic and as of February 1, it joined the “Advertising…

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. In September 2020, Steve Hare, chief executive of Sage Group, became Glassdoor’s highest-rated CEO in the U.K. during the COVID-19 pandemic. The workplace review site cited the level of communication and employee engagement Hare and his management team maintained during the crisis. “It is the key for all of us, including me personally, to make sure that we’re all keeping connected,” Hare said recently. This focus on connection also…

The price and volume of bitcoin have surged in the domestic market in the past 15 hours after Tesla Chief Executive Officer Elon Musk’s announcement of investment in the cryptocurrency, according to Indian exchanges. Bitcoin has been on fire ever since Musk announced that Tesla had bought $1.5 billion of the cryptocurrency, and that his electric-vehicle company would accept bitcoin from buyers. The announcement saw the international bitcoin price cross $48,000 from below $40,000 in just two days. In India, the price has surged from around Rs 28 lakh to about Rs 35 lakh in the…

February 8, 2021 5 min readOpinions expressed by Entrepreneur contributors are their own. It’s been a turbulent past year, and isolated consumers stuck at home because of the pandemic expect a more personalized approach. The time for experimenting with digital is over. Gone are the days when marketers just sent a “We Miss You” email to inactive email subscribers, hoping to re-engage them with a discount to increase sales. Companies should instead be looking for new ways to connect with customers through new technology, targeted digital media and predictive analytics.  Check out my three tips to reconnect with your…