January 21, 2021 7 min readOpinions expressed by Entrepreneur contributors are their own. As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. Our strategies changed. Our focus became less about traditional methods (like the dreaded batch-and-blasts) and more about rethinking the entire digital customer journey, and, most importantly, the customer experience. One thing is sure: As unpredictable as 2020 turned out, there is a proverbial light at the end of the tunnel heading…

Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the future strategy of their company was more important than most. Equinor had changed its name in May 2018 from Statoil to signify that it wanted to become a more diversified energy company and take a leading role in the long-term goal of transitioning out of fossil fuels. Equinor was Norway’s biggest energy producer, and its leaders understood that the structural shifts in the market necessitated a radical shift in the business that would require more than a simple rebranding. Instead of putting…

Bitcoin slumped 10{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} to a 10-day low before paring some of its losses Thursday as traders feared tighter U.S. regulations. The world’s most popular cryptocurrency Bitcoin was last down 10.6{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} at $31,724. It has lost about 27{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} of its value after touching a record $42,000 on Jan. 8. The pullback comes amid growing concerns that bitcoin is one of a number of financial market price bubbles. Fears that U.S. President Joe Biden’s administration could attempt to regulate cryptocurrencies have also weighed on sentiment, traders said. During a Senate…

January 20, 2021 8 min readOpinions expressed by Entrepreneur contributors are their own. In the past year many online merchants and retailers have experienced a dramatic uptick in sales as global lockdowns and a surge in remote working kickstarted an online shopping boom.  According to an October forecast by Smart Insights, global retail had been initially projected to expand by 4.4 percent in 2020, but this estimate was revised to 18.4 percent as the current health crisis sent e-commerce sales soaring. Moreover, e-commerce retail sales now account for almost 30 percent of all retail in the UK and 16…

The committee formed by the insurance regulator to review the motor insurance service provider (MISP) guidelines has suggested that automotive dealers can be considered as of one of the distribution channels for soliciting motor insurance business. They may work as insurance intermediaries in much the same way as insurance brokers, but must solicit motor insurance business only. They may also choose to become sub-brokers or sub-agents and work for a broker or a corporate agent respectively. And the option to become a separate distribution channel or sub-broker should be left with the automotive dealer. If they…

Gold rose on Wednesday to a one-week high as the dollar weakened on US Treasury secretary nominee Janet Yellen’s call to “act big” on measures to help the American economy recover from the impact of the pandemic. Brent Crude, too, jumped and traded above $56 a barrel. Spot gold gained 1.18 per cent to $1,862.10 per ounce by 8.20 pm IST, having risen 1 per cent to a near one-week high earlier. In Delhi, gold gained for the third day, rising Rs 347 to Rs 48,758 per 10 gram. “Gold looks…

A Chinese restaurant owner wrote his own reviews of every item on the menu, and the result is just great.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 19, 2021 4 min readThis article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Sometimes the best advice you can take in life and in business is to ‘be yourself’ . This was demonstrated by Feigang Fei , owner of a restaurant in Montreal, Canada, who went viral…

Largest asset manager SBI Mutual Fund on Tuesday said it is targeting to raise up to Rs 2,000 crore from investors through a newly launched scheme which will help create retirement corpus. SBI Retirement Benefit Fund, whose new fund offer got announced on Tuesday is retirement solution-oriented scheme offering an option of investing as per an investment plan as based on risk profile, a statement said. The scheme offers an option to avail Term Insurance of up to Rs 50 lakh on SIPs (systematic investment plan), and a facility for regular…