January 15, 2021 6 min readOpinions expressed by Entrepreneur contributors are their own. Is your brand ready to get on board the podcasting train? Great! There is no time like the present to get started, especially in the post-pandemic (and increasingly digital) world.  But as with most other new initiatives in the business realm, podcasting is easier said than done. A quick Google search would yield many checklists on how to get started, types of software to use, equipment recommendations galore, distribution tips/tricks, and general podcasting trends. We all know there is more to it than that – there…

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. Sime Darby, one of Malaysia’s leading and oldest conglomerates, underwent a major restructuring in 2017. The agricultural plantations business, which is more than 100 years old, and the property divisions were spun off into separate entities. Sime Darby Berhad was left with the high-profile automotive assembly and distribution businesses (it holds the rights to sell for BMW and Rolls-Royce across Asia), industrial heavy equipment, logistics (it runs ports in…

Benchmark indices posted their biggest drop in nearly a month, amid a decline in global markets, after US President-elect Joe Biden’s $1.9-trillion Covid-19 relief plan sparked concerns over an increase in corporate taxes. The dollar rose, while oil prices came off their 10-month highs as investors mounted risk-off bets. The Sensex fell 550 points, or 1.1 per cent to end at 49,035, while the Nifty declined 162 points, or 1.1 per cent to close at 14,434. This was the biggest single-day decline for both indices since December 21. The Sensex had…

Read this before beginning any online promotional campaigns.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 14, 2021 4 min readOpinions expressed by Entrepreneur contributors are their own. The success of a digital advertising campaign depends on a variety of factors: From targeting the right audience to converting them into customers to carefully executing every step of the process is crucial to the competency of your campaign. If you don’t optimize each part of your ad with the conversion goal in mind? You’re at…

As a senior leader, you have been asked to be a sponsor for a high-potential employee your company is seeking to develop and retain as part of its diversity-and-inclusion efforts. You agree, because you believe retaining underrepresented talent is important. And you are always willing to help young talent succeed, anyway; it’s the fun part of your job. You probably already sponsor a few people, but being assigned someone to sponsor is different. You may know the employee’s reputation, but you don’t know anything regarding his or her real strengths and limitations or ambitions. Let’s say the sponsored employee is…

The market capitalisation (m-cap) of TCS on Thursday topped the Rs 12-trillion-mark for the first time. Shares of the Tata group flagship closed at a record high of Rs 3,250.15, up 2.9 per cent, valuing the company at Rs 12.02 trillion. TCS is India’s second-most valuable firm after Reliance Industries (RIL), which has an m-cap of nearly Rs 12.9 trillion (including m-cap of partly-paid up shares). The IT services firm staged a solid comeback in Q2, and growth momentum continued in Q3 as the firm beat Street estimates on all key parameters…

The founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 13, 2021 1 min readOpinions expressed by Entrepreneur contributors are their own. Matt Barnett is the founder of Bonjoro, a tool for sending personal videos to customers. In this clip from an episode of “The Startup Story” podcast, Barnett talks about leveraging video for customer satisfaction, onboarding and sales cycles to increase revenue. Listen to the…

A survey by reinsurance major Swiss Re has highlighted that there is an increasing trend among Indian consumers in seeking information and buying insurance digitally, especially through payment apps and e-commerce websites due to heavy usage of such platforms since demonetisation. Insurers’ websites and apps have also become a preferred mode of buying covers for Indian consumers. However, traditional channels of distribution such as agents, brokers, and insurance aggregators are still the primary channels for insurance-related information searches in India. Among digital payment apps and e-commerce websites, Indian consumers have ranked…