The market capitalisation (m-cap) of TCS on Thursday topped the Rs 12-trillion-mark for the first time. Shares of the Tata group flagship closed at a record high of Rs 3,250.15, up 2.9 per cent, valuing the company at Rs 12.02 trillion. TCS is India’s second-most valuable firm after Reliance Industries (RIL), which has an m-cap of nearly Rs 12.9 trillion (including m-cap of partly-paid up shares). The IT services firm staged a solid comeback in Q2, and growth momentum continued in Q3 as the firm beat Street estimates on all key parameters…

The founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 13, 2021 1 min readOpinions expressed by Entrepreneur contributors are their own. Matt Barnett is the founder of Bonjoro, a tool for sending personal videos to customers. In this clip from an episode of “The Startup Story” podcast, Barnett talks about leveraging video for customer satisfaction, onboarding and sales cycles to increase revenue. Listen to the…

A survey by reinsurance major Swiss Re has highlighted that there is an increasing trend among Indian consumers in seeking information and buying insurance digitally, especially through payment apps and e-commerce websites due to heavy usage of such platforms since demonetisation. Insurers’ websites and apps have also become a preferred mode of buying covers for Indian consumers. However, traditional channels of distribution such as agents, brokers, and insurance aggregators are still the primary channels for insurance-related information searches in India. Among digital payment apps and e-commerce websites, Indian consumers have ranked…

Stefan Thomas, a German-born programmer living in San Francisco, has two guesses left to figure out a password that is worth, as of this week, about $220 million. The password will let him unlock a small hard drive, known as an IronKey, which contains the private keys to a digital wallet that holds 7,002 Bitcoin. While the price of Bitcoin dropped sharply on Monday, it is still up more than 50 percent from just a month ago, when it passed its previous all-time high of around $20,000. The problem is that Mr. Thomas years ago lost the paper where…

January 12, 2021 5 min readOpinions expressed by Entrepreneur contributors are their own. If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity endorsement last month, you might think your marketing campaign was a tremendous success. However, if your marketing goals aren’t linked to your overall business goals, all of these numbers are actually more about vanity and less about growth. They sound good, but ring hollow in terms of forwarding your organization’s goals and priorities. Your marketing department will best support business strategy when working in…

When Fortune magazine named Elon Musk as the 2020 Businessperson of the Year, its CEO, Alan Murray, announced the news with palpable distaste: “I have never been a Musk fanboy; he is a mix of some of the worst characteristics of today’s leaders — more messianic than Adam Neumann, as allergic to rules and governance as Travis Kalanick, nearly as narcissistic as Donald Trump.” So why honor Musk? He has been extraordinarily successful at turning bold visions into successful companies. As a result, Tesla’s stock is up more than 1,000 percent since the summer of 2019, making its CEO and…

The benchmark Nifty50 index on Tuesday reached another milestone in its journey to scale fresh peaks. The index price-to-earnings (P/E) multiple reached an all-time high of 40x on Tuesday when it made an intra-day high of 14,590.65. The index closed the day with a P/E multiple of 39.9 and earnings per share (EPS, or earnings per unit of the index) of Rs 364.6. This is first time in 25 years that a benchmark equity index in India is trading at a P/E multiple of 40x or higher. The BSE Sensex had last traded at 40x or…

January 11, 2021 6 min readOpinions expressed by Entrepreneur contributors are their own. It’s not fair, but it’s a fact: business-to-business (B2B) newsletters don’t get as much attention as business-to-consumer (B2C) emails. According to the DMA, B2B newsletters have an average open rate of 20.6 percent, which is 1.8 percent lower than B2C emails. On the other hand, it’s fascinating to look at these stats: When it comes to ROI, email reigns supreme in both B2B and B2C industries: the average return is $42 for every $1 spent. Nonetheless, B2B newsletters can be a challenge for many companies. What…