Benchmark indices posted their biggest drop in nearly a month, amid a decline in global markets, after US President-elect Joe Biden’s $1.9-trillion Covid-19 relief plan sparked concerns over an increase in corporate taxes. The dollar rose, while oil prices came off their 10-month highs as investors mounted risk-off bets. The Sensex fell 550 points, or 1.1 per cent to end at 49,035, while the Nifty declined 162 points, or 1.1 per cent to close at 14,434. This was the biggest single-day decline for both indices since December 21. The Sensex had…

Read this before beginning any online promotional campaigns.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 14, 2021 4 min readOpinions expressed by Entrepreneur contributors are their own. The success of a digital advertising campaign depends on a variety of factors: From targeting the right audience to converting them into customers to carefully executing every step of the process is crucial to the competency of your campaign. If you don’t optimize each part of your ad with the conversion goal in mind? You’re at…

As a senior leader, you have been asked to be a sponsor for a high-potential employee your company is seeking to develop and retain as part of its diversity-and-inclusion efforts. You agree, because you believe retaining underrepresented talent is important. And you are always willing to help young talent succeed, anyway; it’s the fun part of your job. You probably already sponsor a few people, but being assigned someone to sponsor is different. You may know the employee’s reputation, but you don’t know anything regarding his or her real strengths and limitations or ambitions. Let’s say the sponsored employee is…

The market capitalisation (m-cap) of TCS on Thursday topped the Rs 12-trillion-mark for the first time. Shares of the Tata group flagship closed at a record high of Rs 3,250.15, up 2.9 per cent, valuing the company at Rs 12.02 trillion. TCS is India’s second-most valuable firm after Reliance Industries (RIL), which has an m-cap of nearly Rs 12.9 trillion (including m-cap of partly-paid up shares). The IT services firm staged a solid comeback in Q2, and growth momentum continued in Q3 as the firm beat Street estimates on all key parameters…

The founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 13, 2021 1 min readOpinions expressed by Entrepreneur contributors are their own. Matt Barnett is the founder of Bonjoro, a tool for sending personal videos to customers. In this clip from an episode of “The Startup Story” podcast, Barnett talks about leveraging video for customer satisfaction, onboarding and sales cycles to increase revenue. Listen to the…

A survey by reinsurance major Swiss Re has highlighted that there is an increasing trend among Indian consumers in seeking information and buying insurance digitally, especially through payment apps and e-commerce websites due to heavy usage of such platforms since demonetisation. Insurers’ websites and apps have also become a preferred mode of buying covers for Indian consumers. However, traditional channels of distribution such as agents, brokers, and insurance aggregators are still the primary channels for insurance-related information searches in India. Among digital payment apps and e-commerce websites, Indian consumers have ranked…

Stefan Thomas, a German-born programmer living in San Francisco, has two guesses left to figure out a password that is worth, as of this week, about $220 million. The password will let him unlock a small hard drive, known as an IronKey, which contains the private keys to a digital wallet that holds 7,002 Bitcoin. While the price of Bitcoin dropped sharply on Monday, it is still up more than 50 percent from just a month ago, when it passed its previous all-time high of around $20,000. The problem is that Mr. Thomas years ago lost the paper where…

January 12, 2021 5 min readOpinions expressed by Entrepreneur contributors are their own. If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity endorsement last month, you might think your marketing campaign was a tremendous success. However, if your marketing goals aren’t linked to your overall business goals, all of these numbers are actually more about vanity and less about growth. They sound good, but ring hollow in terms of forwarding your organization’s goals and priorities. Your marketing department will best support business strategy when working in…