December 16, 2020 9 min readOpinions expressed by Entrepreneur contributors are their own. In business, being the trusted authority in your space is the best way to earn your customers’ trust. Or is it the other way around? Do you become an authority in your space by earning the trust of your customers and clients over time? Authority, clout, credibility — the immediately earned trust of a customer through purely social indicators is one of the most sought after statuses as a brand or a business. To understand how to earn authority and trust, we must understand the two…

A company leader’s existence is a long series of decisions, yet many executives don’t have a systematic approach to making those decisions. They rely on intuition; they don’t have an accurate understanding of their track record over time; and they fall prey to biases, cherry-picking new information to reinforce existing beliefs rather than looking at data objectively. These are challenges that Annie Duke has experienced firsthand. Duke studied cognitive science at the University of Pennsylvania and was a few months from completing her Ph.D. when she had to take time off for health reasons. She started playing poker, thinking initially…

The US Treasury labeled Switzerland and Vietnam as currency manipulators on Wednesday and added India, Taiwan and Thailand to a watch list of countries it suspects of taking measures to devalue their currencies against the dollar. The “monitoring list” of countries has now hit 10. Others on the list include China, Japan, Korea, Germany, Italy, Singapore and Malaysia. The Treasury also said that India and Singapore had also intervened in the foreign exchange market in a “sustained, asymmetric manner” but did not meet other requirements to warrant designation as manipulators. …

People can make a glorious career in the Forex market. As the market is open for 24 hours, the working schedule is a little bit wired. However, doing work in the business field requires adequate knowledge about the laws and regulations of this field and special skills. Many companies also take one or more tests of the applicants for getting ideas about them. Sometimes, if you know another language such as French, Arabic, and Korean, and so on, you will be preferred by the firm for some positions. There are different types of job sectors in the CFD field. Let’s…

December 15, 2020 5 min read This story originally appeared on ValueWalk Business is ever-changing, and so are the marketing strategies that drive business growth and success. Change is certainly inevitable. The COVID-19 pandemic made this very apparent with many brick and mortar businesses left with no choice but to digitize operations. And this is where innovation comes into play. The innovation in technology has disrupted marketing in more ways than one. From enterprise companies to local businesses, innovation is no longer a side thought. Innovate or close up shop is in many ways a mantra these days. Marketing is…

Mrs Bectors Food Specialities’ Rs 540-crore initial public offering (IPO) was subscribed 3.72x on Tuesday — the first day of the issue. The institutional investor portion was subscribed 0.02x, the wealthy investor portion 1.3x, the retail investor portion 6.8x and that reserved for employees 9.5x. The company on Monday had allotted shares worth Rs 162 crore to anchor investors. The anchor investors include Goldman Sachs India, SBI Mutual Fund, and Bajaj Allianz Life Insurance. Mrs Bectors have priced their IPO between Rs 286 and Rs 288 per share. The issue comprises…

December 14, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’s advertising.    The intersection between ethics and business has been a space for dispute for a long time. Ethics has always conflicted with the historical essence of business which is to make money. The reason for this is simple; Ethics has subjective definitions in different quarters.  Ethical marketing is a system…

After bringing in a standard health cover, covid cover, term cover, and a standard vector borne disease health policy, now the insurance regulator has released an exposure draft for a standard personal accident insurance cover. The product will have a maximum sum assured of Rs 1 crore and a minimum of Rs 2.5 lakh. All general and standalone health insurers will have to offer it April 1, 2021 onwards. “Beyond the range specified, insurers can offer on their own and can use the same name for the product if all terms and conditions remain the same,” Irdai said in…