The Sensex and Nifty raced to fresh record highs on Wednesday as gains in financials, auto, and cement counters helped benchmarks extend their winning run for the sixth straight session amid positive global cues. European equities marched higher after the UK became the first country to approve the Covid-19 vaccine developed by AstraZeneca and Oxford University. Serum Institute of India (SII) termed the approval as encouraging news and said the company would now wait for the final nod for the vaccine in India. After succumbing to profit-booking in afternoon…

December 7, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. Since the proliferation of online advertising, marketing has become a staple of any good business plan. While not all marketing strategies depend on Internet ads, they do represent a large portion of online promotion and marketing strategies. In any case, having an online presence, whether in the form of ads, social media, blogs, or any other means, is essential in today’s business environment. According to marketing expert Dylan Vanas, “Having a stellar online presence is no longer a luxury, but a necessity.” So, what can you…

Equity benchmark indices Sensex and Nifty scaled fresh record highs on Tuesday, extending their bull run for the fifth straight session on the back of gains in banking and IT stocks. The Sensex settled with gains of 259.33 points, or 0.55 per cent, at a new closing high of 47,613.08. Starting off on a bullish note, the 30-share index went on to hit its all-time intraday high of 47,714.55 before paring some gains. Likewise, the NSE barometer Nifty ended higher by 59.40 points, or 0.43 per cent, at a fresh closing…

December 28, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable — email marketing is more powerful than ever. Even though new technology springs up every day, having an email list is still one of the best ways to generate leads, build awareness, make sales and increase conversions. Neglect email as part of your digital marketing strategy,…

Bitcoin is on track for its longest monthly winning streak in more than a year after touching a record above $28,000 over the weekend. The largest cryptocurrency reached an all-time high of $28,365 on Sunday before paring some of the advance, according to a composite of prices compiled by Bloomberg. The run of outsized returns over October, November and December so far is the longest such stretch since mid-2019. “My sense is we’re very close to a top — we could hit $30,000 though,” said Vijay Ayyar, head of business development with crypto exchange Luno in Singapore.…

In this climate, every marketing tip can make or break a business. Find out more on affordable marketing tips that every startup should know.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 27, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Marketing might not appear to be the most pressing thing to work on, especially when you’re in an early-stage startup, trying to build and define your product.  Contrary to common belief, however, marketing is affordable and highly scalable. There are…

Moscow [Russia], December 27 (ANI/Sputnik): Bitcoin, the world’s most popular cryptocurrency, has surged past the USD 26,000 level to set an all-time record high, according to trading data. On Binance, the largest cryptocurrency exchange by trading volume, Bitcoin was trading at USD 26,286.74, as of 20:45 GMT on Saturday. According to CoinMarketCap, an aggregator that compiles data from more than 20 brokers, Bitcoin was trading at $26,270.96 as of 20:47 GMT, a rise of 7.36 per cent over the preceding 24 hours. (ANI/Sputnik)DISCLAIMER (This story has not been edited by Business Standard staff and is auto-generated from a syndicated…

December 7, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own. There’s nothing worse for an entrepreneur than putting all your efforts into building a service, and a marketing strategy, only to continuously attract people who say they can’t afford them.  While many business owners focus their attention on making sure they have built an apparent “fool-proof” plan to bring people in, they can still stumble into an audience that isn’t right for them. This can be frustrating because people don’t understand why, even though they are good at what they do, prospects aren’t buying or, worse…