Burger King (BK) India’s initial public offering (IPO) was subscribed 9.4x on Thursday, the penultimate day of the issue. The retail investor portion was subscribed 37.8x, with the wealthy investor and institutional investor portions getting subscription of 3.6x and 2.7x, respectively. Only 10 per cent of the issue has been reserved for retail investors. .On Monday, the firm issued shares worth Rs 365 crore to 55 anchor investors, at Rs 60 per share. The Rs 810-crore IPO includes fresh issuance of Rs 450 crore and a secondary share sale of Rs 360 crore. The proceeds will be…

December 2, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. In this digital age, it’s no surprise that the marketing efforts of many businesses are focused online. But whatever happened to offline marketing? Does it even still exist? Indeed it does. Proven offline marketing tactics still exist — and should be part of your marketing toolbox. Go outside the realm of digital marketing tactics with these five tips for promoting your business offline.  Related: 5 Ways to Help Your Small Business Survive During the Pandemic 1. Dole out business cards  Business cards can help you lure…

Gold appears to have lost its sheen in recent months. The price of India standard gold on December 1 stood at Rs 48,397 per 10 gram, down Rs 7,504 from its peak of Rs 55,901 per 10 gram on August 7. It is down 5.8 per cent over the past three months. Vaccine-related news causing correction The yellow metal has got hammered primarily due to news flow indicating a Covid vaccine may become available earlier than expected. Naveen Mathur, director of commodities and currencies, Anand Rathi Share & Stock…

Leading stock exchange NSE on Wednesday said it launched its first agricultural commodity futures contract on crude degummed soybean oil on December 1. The contract will facilitate the soybean oils processing and allied industries in India and overseas, a perfect hedging tool for managing their price. The contract is a monthly expiry futures contract with a trading lot size of 10 metric tonne (MT) and price basis as Kandla, the National Stock Exchange (NSE) said in a statement. The first trade was executed by East India Securities Ltd and…

December 1, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Modern brand design is more than just pretty aesthetics. Branding that is rooted in strategy has the ability to propel a business forward, creating connection and bridging the gap between a business and its consumer in ways merely good design never could.  Brand strategy is foundational A brand strategy is built on the who, what, where, and why of a business. It summarizes a company’s mission, brand adjectives, ideal audience profiles and overall visual identity. It helps define what sets a company apart from its competition…

When results of the 2020 elections began to come in, a familiar question resurfaced: Why did so many polls get their predictions so wrong? The question has sparked all sorts of analysis, with Stephen Engelberg, editor-in-chief of the nonprofit news agency ProPublica, describing a “big failing.” It isn’t just news media and political groups that need to take note of the mismatch between polled behavior and actual behavior. This moment should also serve as a wake-up call to businesses. The systems our society uses to measure how people feel simply aren’t, at some level, working. That includes the surveys organizations…

Markets regulator Sebi on Tuesday relaxed compliance requirements for brokers and depository participants with regards to submission of reports pertaining to internal as well as system audit in the wake of the coronavirus pandemic. The decision comes after receiving representation from stock exchanges and depositories, the Securities and Exchange Board of India (Sebi) said in a circular. The capital markets watchdog has given time till December 31 to brokers to submit half-yearly networth certificate (as on September 30), reports on internal audit as well a system audit for half year ended…

November 30, 2020 9 min readOpinions expressed by Entrepreneur contributors are their own. The pandemic has created the most competitive digital landscape the world has ever seen. Whether for your company or for yourself, it’s never been more crucial to build your personal brand. To sell yourself to a world of customers reluctant to spend, one thing is for certain: Your branding must be relentless, authentic, and powerful. “It’s the only thing you’re going to have,” explains Gary Vaynerchuk, or Gary Vee for short. “Your reputation online, and in the new business world, is pretty much the game. You…