Here’s what you should avoid when communicating with the media as part of a PR campaign.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 24, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Most entrepreneurs recognize the power of publicity and what it can do for their brand. Even one well-placed news story could generate an immense amount of traffic for your business.  Although hiring a PR agency is typically the best way to see results, entrepreneurs who don’t have…

There was much consternation among business leaders about the changing demands placed on them before the global coronavirus pandemic. Some of the concern was generationally driven. Some was rooted in the gig economy and the growing demand for alternative work arrangements. And some of it was about the need and expectation for constant upskilling. Then came COVID-19, like an earthquake on top of already significant tectonic shifts, turning even staid nine-to-five office dwellers into a hyper-nimble, dispersed workforce of the future. Leaders who expect things to get back to “normal” are ignoring the lessons of evolutionary history. Our current circumstances…

The BSE Sensex posted its biggest single-day fall in four months after investor sentiment turned sour on the Federal Reserve’s dire assessment of the US economy and rising Covid-19 infections forcing many countries to re-enforce restrictions. The Sensex plunged 1,115 points, or 3 per cent, to end at 36,554, its lowest close since July 10 and the biggest drop since May 18. The Nifty fell 326 points, or 3 per cent, to end the session at 10,805. US Federal Reserve Vice-Chair Richard Clarida said on Wednesday the US economy…

September 23, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. While many entrepreneurs are able to make a living within their current network, there’s no denying that they could be far better off if they were able to land a few more high-ticket clients. These so-called dream clients pay at higher rates and allow you to work smarter, not harder — dramatically increasing revenue without having to scale your team or up how many hours you work each day. Of course, landing these clients is a process, but following some tried-and-true steps will help, and make…

GST-registered businesses will soon get pre-filled Return form, GSTR-3B, GST Network Chief Executive Officer Prakash Kumar said on Monday. “We are moving towards providing taxpayers with a pre-filled GSTR-3B form so that they can pay their taxes at ease. To start with, an option to edit the form would be provided to allow businesses to make past adjustments etc,” Kumar told PTI. GSTN, which handles the IT backbone for Goods and Services Tax (GST) has already started providing tax liability data based on sales return GSTR-1 of the taxpayer to be…

Measures taken by Prime Minister Narendra Modi’s government in opening the sovereign debt market to foreigners have boosted prospects for inclusion in major global indexes, according to JPMorgan Chase & Co. “India is making progress toward opening up its market to foreign investors and establishing a track record for future inclusion in major bond indices, including the GBI-EM Global Diversified Index,” JPMorgan Index Research Team said by email. Reuters on Monday reported JPMorgan had kept Indian bonds out of its flagship indices. Inclusion in global indices could lure billions of dollars…

September 21, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Corporate law firms have ridden out the Covid-19 shutdown relatively well so far. For every area of law that’s seen a fall in demand — such as litigation and financial accounting cases — it seems like others have presented new opportunities. Law firm leaders we work with are reporting a jump in activity in employment and labor cases, steady work on intellectual property, and are expecting opportunities to pick up in the M&A and bankruptcy arenas as the economic fallout of the pandemic settles in.  What…

The Securities and Exchange Board of India (SEBI) may soon come up with guidelines to mandate minimum asset allocation in liquid assets by debt mutual funds in their schemes. Speaking at the Annual General Meeting of the Association of Mutual Funds in India (AMFI), SEBI Chairman Ajay Tyagi said that such a move is aimed at improving liquidity in schemes and it would also help schemes to meet sudden redemption pressures. He was of the view that as far as the performance of the mutual fund industry is concerned, overall, the…