Could You Be Making (or Multiplying) Your Income With Instagram?

September 4, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own. I’ve been an entrepreneur for multiple decades now, and, every few years, I find myself evaluating Instagram for its revenue potential. My opinions have ranged from interest to apathy. Lately, I’m leaning toward interest, perhaps because the platform is trending toward my “guilty pleasures:”  ●  Fitness and workout tips  ●  Fashion ideas  ●  Fun new recipes  Food, Fashion, and Fun. The platform is a way to stay abreast of the posts from my children, their cats, their children, and a broadly dispersed set of friends.  But…

Unlock BFSI 2.0: Covid-19 gave insurance chance for growth, say experts

The coronavirus pandemic has been “advantageous” for insurance companies as more customers are willing to pay and secure themselves, said top executives of India’s biggest companies in the sector on Wednesday. The executives, while speaking at the fifth webinar of Business Standard’s six-part Unlock BFSI 2.0 series, agreed the pandemic had made customers aware of buying quality insurance. The pandemic had given a push to digitisation. The experts said serving customers was the bottom-line and were unanimous in hoping for an early end to the crisis caused by the pandemic. The…

Foreign investors pour $6 bn into India stocks despite sinking economy

India’s shrinking economy is not stopping foreign investors from pouring money into the nation’s stocks betting on a recovery. International buyers plowed a net $6 billion into shares in Asia’s third-largest economy in August, the most since March last year. That’s as all other markets in the region excluding China suffered net withdrawals during the month. Part of it is a bet that Indian equities will play catch-up after trailing the region’s benchmark so far in 2020: the S&P BSE Sensex has underperformed the MSCI Asia Pacific Index by about 6.5 percentage points. Foreigners…

What Vans Can Teach Us About Influencer Marketing

September 4, 2020 8 min readOpinions expressed by Entrepreneur contributors are their own. Brothers Paul and Jim Van Doren opened up a storefront at 704 E. Broadway in Anaheim, California, on March 16, 1966. They manufactured shoes right out of their shop and named their fledgling business the Van Doren Rubber Company.  On opening day they sold 12 pairs. And 50 years later, that company is better known as Vans, and it’s generating $11.8 billion a year in revenue. This is the story of how they became one of largest shoe brands on the planet and what marketers can…

Sebi modifies MF portfolio segregation norms amid COVID-19

Markets regulator Sebi on Wednesday modified norms pertaining to segregation of portfolio in mutual funds by asset management companies amid the coronavirus pandemic. Generally, segregation is done to separate distressed assets from other more liquid assets in a portfolio. In the wake of the pandemic, the watchdog said the trigger date for segregation of portfolio would be the date on which proposal for debt restructuring was received by the asset management company (AMC). Segregated portfolio can be created in a mutual fund scheme by an asset management company in…

Tech sell-off not a warning sign, say analysts after Nasdaq plunge

The technology sell-off was speculative excess coming off a hot market, rather than the beginning of a broader pullback. That’s the consensus view of investors and strategists after Thursday’s 5.2 per cent plunge in the Nasdaq 100 Index, the worst since March. With the pandemic continuing to rage and a vaccine likely months away, bulls say there are plenty of good reasons why technology shares can be supported at current levels, despite lofty valuations. Jobs and a holiday “Yes, today was a bad day. Ripe for profit-taking, but even…

3 Social Media Hacks to Help Your Content Go Viral

Hint: Targeting emotions is key.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 3, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilize social media to unlock this. With so many competing causes and companies, much of it can feel like white noise. Fortunately, thanks to today’s social media accessibility, it’s easier than ever to get shares and…