Join Crystal Surrency, SVP of Strategy at Fullscreen, as she discusses how to identify the people most likely to become customers and how to find them on social media.Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 7, 2020 1 min readOpinions expressed by Entrepreneur contributors are their own. Identifying your social media audience is key to a successful campaign. In this free webinar, Crystal Surrency, SVP of Strategy at Fullscreen, will help you identify the people most likely to become…

You can now buy a cover of more than Rs 5 lakh under Arogya Sanjeevani, the standard health insurance policy, with the regulator removing the cap on maximum sum insured. The Insurance Regulatory and Development Authority of India (Irdai) has also removed the mandate on minimum sum insured of Rs 1 lakh under the policy, allowing customers to buy a basic cover of Rs 50,000. In January, Irdai had mandated all general and health insurers to offer a standardised health cover with minimum sum insured of Rs 1 lakh and maximum Rs 5 lakh.…

Markets regulator Sebi is looking at permitting futures trading in petrol and diesel, an official said emphasising that there has been no disruption in commodities derivatives trading during the Covid-19 crisis. The Securities and Exchange Board of India (Sebi) is also looking at re-allowing futures trade in tur and urad, which were banned in 2007 after a spike in prices of these commodities. “Yes, all products that I mentioned over here (tur and urad weather indices), including petrol and diesel, are being looked into,” Sebi General Manager (Commodity Segment) Chhavi Kapoor…

This Luminar 4 bundle can change the way your small business does marketing.Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 1, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Good branding is crucial for any small business. Making your business stand out to customers is considerably easier when…

Leading in the Digital World: How to Foster Creativity, Collaboration, and Inclusivity by Amit S. Mukherjee, MIT Press, 2020 From Herodotus and Machiavelli to Peter Drucker and Warren Bennis, most leadership writers have followed the same basic approach: They study successful leaders and try to derive practices from their lives and careers that aspiring leaders can adopt. Amit Mukherjee, a professor of leadership and strategy at Hult International Business School, rejects this approach in his intriguing new book, Leading in the Digital World. In a variation on the theme of contextual leadership championed by Harvard Business School’s Anthony Mayo and…

The Indian markets ended higher for a fourth straight session on Monday, tracking a sharp rally in global shares after a surge in Chinese stocks triggered a wave of optimism for a recovery from the Covid-19 pandemic. The benchmark Sensex and the Nifty have advanced 4.5 per cent in the past four trading sessions to end at their highest level since early March. The latest rally in global equities was fuelled by gains in the Chinese stocks, with the CSI 300 Index, a gauge for performance of shares listed in Mainland…

July 1, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own. Covid-19 has wiped out dreams, created a psychological nightmare, and torn a country apart, with individuals questioning what is the right, or wrong, thing to do. The result? Nobody has been untouched. But, like any crisis, there are lessons to be learned. In the business world we had to rethink employee communications, crisis strategies, technology capabilities, messaging, external communications, new business strategies and business operations – all practically overnight. We had to have all-hands-on-deck and we had to take an honest look at what was in…

With the Covid-19 crisis yet to abate, the Income Tax (I-T) department has extended several deadlines for taxpayers. With so many extensions and deadline changes, it’s easy to lose track and this could pose challenges while filing I-T returns. Archit Gupta, chief executive officer, Cleartax, says: “Estimation poses practical challenges. People may not be able to proceed with completion of tax-saving until July 31 due to the lockdown extension. Also, taxpayers do not have Form 16, TDS (tax deducted at source) or TCS (tax collected at source) certificates until August 15, 2020, to correctly calculate their…