We are not out of the woods yet, but it is safe to say that many B2B buyers are re-emerging to do business.Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 12, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic is far from over, and there is still a massive amount of economic pain and high unemployment, but in the world of B2B sales, we seem to be emerging from the other side of the…

The banking and financial sector is among the worst hit in the current downturn. While the Nifty 50 has declined 27.1 per cent over the past three months, the Nifty Bank index has nosedived 39.4 per cent over the same period. The steep correction, however, presents longer-term investors with good entry points into quality stocks within this sector. This sector’s prospects are bound closely to that of the economy. And with economic growth poised to slow down considerably—the International Monetary Fund has projected a GDP growth rate of 1.9 per cent in FY21—the banking and financial…

Market regulator Sebi on Friday modified its framework for asset management companies (AMCs) making investment from the funds raised through a new fund offer. The move is aimed at ensuring money remains within the scheme, which will provide some cushion to mutual fund unitholders in case of winding up of a scheme, industry experts said. Under the mutual fund norms, the sponsor or AMC is required to invest at least one per cent of the amount which would be raised in the new fund offer (NFO) or Rs 50 lakh, whichever…

June 10, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions? If so, you’ll want to learn more about long-tail keywords.  These are longer phrases that people are searching for online, often when they’re ready to buy or are looking for precise information. The best part is, it’s usually pretty easy to rank for these keywords, so you’ll save yourself time and effort.  Let’s take a closer look at long-tail keywords and how you can…

In mid-March, COVID-19 locked down most of Europe and Asia. For Sterimed, a 900-employee maker of high-end sterile medical packaging, this development brought mixed news. The sudden 40 percent increase in demand for its products was welcome, but ramping up production within its French plants posed a real challenge. One element was particularly thorny: Procuring protective masks for workers was impossible in France. Because it refused to endanger its employees, Sterimed needed masks. Having sold its products to China for years, it quickly realized that one of its Chinese clients was indeed producing protective masks and could send several boxes…

Bengaluru-headquartered IT services company Happiest Minds has filed draft red herring prospectus (DRHP) with market regulator Sebi for its initial public offering (IPO). The proposed IPO comprises a fresh issue of shares worth Rs 110 crore and an offer for sale of 35.2 million shares by the company’s promoter Ashok Soota as well as private equity investor JP Morgan CMDB II, the prospectus showed. JP Morgan will exit its over five-year investment in the IT services firm if the IPO goes through. ALSO READ: Coronavirus LIVE: India overtakes UK’s tally with 297,001 cases ICICI Securities…

June 8, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. While having a great product or quality service is undeniably important, these aren’t necessarily the things that will win you loyal customers. More often than not, buyers are influenced by a brand’s ability to form emotional connections with them. In fact, Harvard Business School professor emeritus Gerald Zaltman says that 95 percent of our buying decisions occur in the subconscious, where they’re fueled by emotions, rather than “logical processes.” The best way to foster an emotional connection that influences buyers is through your brand story, but…

For the second consecutive month in FY21, new business premium of life insurance companies have recorded negative growth due to the coronavirus outbreak. In May, new business premium of life insurers contracted 25.39 per cent to Rs 13,739 crore from Rs 18,414 crore in the same period a year ago. In the first two months of FY21, life insurers saw their new business premium fall almost 30 per cent to Rs 20,466.76 crore compared to Rs 28,395.90 crore in FY20. New business premium is the premium acquired from policies for a particular year. …