May 15, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. While most business owners are used to adapting to different trends and new strategies within their industries, the global health crisis has officially changed the way we do business.  Until it’s safe to resume in-person activities, which could be quite a while, most entrepreneurs will need to look for a new way to generate sales while their customers are stuck at home.  The temporary halt of in-person activities and the immediate closings of some businesses such as salons, gyms, and some retail stores, 76{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} of small…

On April 24, the news that Franklin Templeton, a highly-reputed fund house, would close down six debt funds sent shock waves among investors. The fund house attributed the closures to lack of liquidity and the high level of redemption pressure it was facing. Hopefully you are not among those whose money is stuck in those six funds (totaling around Rs 25,000 crore). Those investors face uncertainty not only regarding when their money will be returned but also about how much they will finally see. Chasing higher risk: Even for those not directly involved, this episode carries several useful…

The Rs 53,125-crore rights issue of Mukesh Ambani’s Reliance Industries Limited (RIL) will open for subscription on May 20, the company said in a regulatory filling. The opening date of the issue is May 20 and closing date June 3, according to RIL. The issue was approved by the Rights Issue Committee of the board of directors at a meeting held on Friday. The letter of offer will be filed with BSE, NSE and the Securities and Exchange Board of India (Sebi). The abridged letter of offer, application form of rights issue and rights entitlement letter…

May 15, 2020 8 min readOpinions expressed by Entrepreneur contributors are their own. Are you looking to up your content marketing game right now? Are you tired of seeing the same books on everyone’s “best of” list? Me too. Don’t get me wrong, those books are good, and some are even classics, but content marketing is always evolving. You must keep up with what’s new and exciting in the field so you can apply it to your business, no matter how big or small you are.  So, I decided to take a deep dive into the newer content marketing…

In recent years, employees’ personal use of social media has become a thorny issue for companies. On one hand, people who post positively about their job or workplace can boost a brand’s reputation — an important recruiting tool in an era when “star employees” are a valuable commodity. On the other hand, posts deemed offensive by an employer or the general public can bring negative exposure to a firm, resulting in calls to boycott the company until the employee is fired — a phenomenon known as a collaborative brand attack. There’s even a slang term — “dooced” — for getting…

Forty-three years after commencing physical sale of farm commodities, the Agricultural Produce Market Committee (APMC) Vashi near Mumbai is set to go online and sale commodities via electronic orders for delivery in a day or two. The beginning will be made in the food grain segment. Modalities will be finalised on Saturday. The move began after the Navi Mumbai Municipal Corporation (NMMC) issued an advisory late Thursday evening to devise a strategy to reduce the number of entrants into the APMC yard and maintain social distancing to prevent spread of coronavirus. Covid-19 has…

May 13, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. Everyone “knows” that sponsoring podcasts is, quite often, one of the most effective and easiest ways to launch a modern startup and set it on a fast-growth trajectory. Although podcast audience numbers are down slightly during the pandemic, most industry observers predict they will bounce back up once the stay-at-home orders are rescinded and commutes resume. Podcasting is especially attractive for advertisers, since it enables distribution of content when the audiences want it, wherever they want it and in whatever platform they choose to consume it.…

The new tax regime comes with just a couple of deductions. Most significantly, a deduction for investments and expenses eligible under section 80C of up to Rs 1.5L is not available in the new regime. This has left steady investors of PPF, EPF, and other savings instruments in doubt about whether they should continue with these investments or not. Individuals and HUFs can opt for a new tax regime from FY 2020-21 by giving up about 70 deductions/exemptions. The old regime allows for a deduction at the stage of investment which is unavailable in the new…