Profeco proceeds legally in opposition to VivaAerobus, Vips, Sony and BP for deceptive promoting

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This text was translated from our Spanish version utilizing AI applied sciences. Errors could exist on account of this course of.

This Monday, the pinnacle of the Federal Shopper Prosecutor’s Workplace (Profeco) , Ricardo Sheffield , reported that the company is already continuing legally in opposition to 4 firms for ‘deceptive promoting’ . These are the airline VivaAerobus , the restaurant chain Vips , the multinational Sony , and the gas firm British Petroleum (BP) .

Throughout the morning press convention of President Andrés Manuel López Obrador, Ricardo Sheffield singled out the 4 firms for launching rigged, complicated or false promotions, which ended up defrauding the top shopper.

Now let’s have a look at what every firm is accused of:

British Petroleum

The top of Profeco indicated that the oil firm claimed {that a} tank filled with its gasoline would have 42 kilometers extra efficiency, which is fake, he mentioned.

“We began a process in opposition to British Petroleum for deceptive promoting, as a result of they inform the patron that they offer 42 extra kilometers for a tank that you simply fill with them. That is completely false, there isn’t any approach to show it, it’s deceptive promoting, that already with our laboratories and in coordination with the customs laboratories, we’ve got decided this assertion can’t be made, ” defined Ricardo Sheffield .


“However it isn’t the one deceptive promoting that we have been legally preventing again this weekend,” added the legal professional.

The Vips restaurant chain, owned by the Alsea group , is accused of launching a really complicated and unclear promotion, which finally damage unsuspecting diners.

“There may be Vips, who appears to promote us a stuffed chili for 35 pesos, when at 35 pesos he provides the chela if you happen to purchase the chili and you do not even know the way he’s going to provide the chili. That is deceptive promoting , ”the official denounced.


Anybody who has quoted a flight on this airline is aware of that the ultimate worth is far larger than what they use as a hook of their ads. You understand that after clicking on the VivaAerobus web page, you’ll not see that worth anyplace. In the event you discover it and attempt to purchase it, if you find yourself about to pay it seems that the 50-peso flight now prices 3,000 pesos or extra.

Because of this, Ricardo Sheffield identified that the airline unfold deceptive promoting by mentioning that you may fly to any vacation spot for 39 pesos . He highlighted the unrealism of this promotion saying that “not even the Suburban” prices that.

“Nevertheless, with the very small print that can not be seen, it says ‘extra TUA’ (Airport Use Charge). That’s deceptive promoting , ”mentioned the pinnacle of Profeco.


The electronics multinational is accused of promising “very, very low” costs for the primary 10 who will purchase a sure sound gear. “Nevertheless, a number of weeks earlier than the highest 10 had already purchased it and so they (Sony) continued to mislead the patron with this promoting,” he defined.

Along with persevering with to disseminate the expired promotion, he mentioned that they are going to take a collective motion in opposition to Sony “who didn’t wish to proceed respecting that low cost, even if it continues to take care of the promoting .”

“Circumstances of very giant firms, which as a substitute of serving to customers after the pandemics and through this disaster, which has affected many, appear to wish to abuse to get well shortly,” the federal official mentioned.

Lastly, Ricardo Sheffield , head of Profeco , invited customers who’ve been scammed by these firms to report the quantity 55 55 68 87 22.