collaboration

And from that, the strategy builder learns which strategies the firm must compete against in the marketplace. The strategy builder’s task is to understand which approaches work well in the industry and which do not. In 2009, for instance, managers and owners of Domino’s Pizza, Inc. were distressed because the firm had just had three years of negative sales growth and shrinking market share. The firm was, in particular, losing market share to two significant competitors, Papa John’s and Pizza Hut. In highly competitive industries, the firm’s officers and other senior managers take a keen interest in knowing precisely how well their…