Strategic management involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and ensuring that management rolls out the strategies across the organization. Strategic management is the management of an organization’s resources to achieve its goals and objectives. Financial Metrics—Master the Language of BusinessFinancial Metrics are center-stage in every business, every day. Metrics are crucial for business planning, making informed decisions, defining strategic targets, and measuring performance. Calculations using these numbers lead to the forecast first-year sales revenues of $100,000,000. As a result, Alpha’s marketing strategy must plan and achieve the assumed target values, by making each…
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