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For small enterprise owners one key to success is hiring good individuals. If English as a global language “means that English has the widest distribution on essentially the most continents, it’s true. If it means that English is the language most utilized for worldwide communication between and amongst language communities, it’s true. Business Intelegence But if it implies that English is the language of all of the peoples of the globe, it’s manifestly false” (Harris, 2001, 685). What may be good for the performance of enterprise will not be accepted as being good for the non-enterprise neighborhood. With any new challenge or enterprise, research and development of the services or products should be executed so that phrases used to communicate with the brand new market will not be obtained with offense. Be sensitive and respectful regarding the decisions made in regard to the ways communication is used and worded.

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