Business News

Opinions expressed by Entrepreneur contributors are their own.Take it from me: rebrands are exciting — full of a fascinating mixture of promise and chaos — but they can also become total messes if not executed with precision and proactivity. The trouble is that this task happens so rarely in a company’s journey that few people take the time after the process is complete to reflect on the good, bad and ugly. That’s exactly what I’m doing now in my post-rebrand glow. Turns out, I missed some key opportunities along the way and want to help you avoid making the…

“Asking questions keeps people engaged, which is paramount when you are trying to influence someone’s thinking or behavior.” That’s the conclusion of a ten-year-old Harvard Business Review article by Chris Musselwhite and Tammie Plouffe. But the idea that leaders can have more impact by asking the right questions is much older. As early as 375 B.C., Plato emphasized the importance of teaching children how to ask and answer questions. That laid the foundation of a 2,400-year-old belief that not only are some questions more insightful than others, but some people are also more entitled to ask questions than others. Across…

Lifestyle retail brand FabIndia plans to raise up to Rs 4,000 crore through an initial public offer and in a novel approach, the company’s promoters also plan to gift more than 700,000 shares to artisans and farmers. On Saturday, the company filed the Draft Red Herring Prospectus (DRHP) with market watchdog Sebi for the offer that will include fresh issue of shares worth up to Rs 500 crore. Besides, there will be an Offer For Sale (OFS) of up to 2,50,50,543 shares. Market sources said the…

Opinions expressed by Entrepreneur contributors are their own.You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads. Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions of customers. Add newsletter sponsorships to your marketing arsenal to increase the conversion rates of your campaigns. These ads are already in front of qualified leads interested in your product or service. What Are Newsletter Sponsorships? Newsletter sponsorships are paid ads positioned within existing, high-performing email newsletters or lists. This branch…

Kotak Pre-IPO Opportunities Fund, an alternative investment fund (AIF) that invests in late-stage new-age businesses with a strong moat of technology, has raised Rs 2,000 crore and closed its maiden offering. The fund has already made investments worth Rs 653 crore in five deals and has another Rs 405 crore worth deals are in various stages of execution. Some of the investments made so far by the fund include API Holdings, the parent company of PharmEasy, Pine Labs, Mobile Premier League, PB Fintech (Policy Bazaar) and FSN Ecommerce (Nykaa). “Kotak Pre-IPO Opportunities Fund…

The price of 10 gram of gold increased by Rs 50 on Saturday, with 24-carat gold trading at Rs 49,640 and 22 carat at Rs 47,640. One kg of silver is selling at Rs 65,400, up Rs 800 from yesterday. In Delhi, the price of 24-carat gold stands at Rs 52,100, while in Mumbai it is at Rs 49,640, according to the Goodreturns website. The price of 10 gram of 22-carat gold in Delhi and Mumbai it is at Rs 47,800 and Rs 47,640, respectively. In Chennai, 10 gram of 24-carat gold is…

Opinions expressed by Entrepreneur contributors are their very own.It seems that millennials’ digital-first popularity could be getting misinterpreted. And that could possibly be an excellent factor for your online business’s advertising and marketing division. As a generational cohort, the vast majority of millennials are on the top of their consumption energy, in response to Morgan Stanley. This makes them a pure goal for promoting campaigns. But the easiest way to seize a millennial’s consideration isn’t essentially via emails or texts. As an alternative, it could be by way of a greeting card delivered the old style approach. The ability…

The COVID-19 pandemic has been a case examine in human contrarianism. In staggering numbers, folks refused—and nonetheless refuse—to adjust to masks and vaccine mandates. Some bridled at being despatched house to work and at their youngsters being despatched house from college. When everybody was summoned again, some bridled at that, too. It’s an ongoing, large-scale lesson in reactance, an idea with which any chief charged with making an attempt to enact change ought to have a minimum of a passing acquaintance. The idea of psychological reactance originates within the Nineteen Sixties with Jack Brehm, who developed it when he was…