Business News

Opinions expressed by Entrepreneur contributors are their own.It’s no longer a secret that we’re now living in the era of digital transformation. The travel industry has experienced significant changes as well, pushing advertisers and brands to consider new messaging, channels and approaches before campaign launches.  After a long period of being locked up, travelers are ready to spend their savings. The recent increase in demand has caused travel companies to boost their marketing spend and carefully choose the right tone in their messaging. So what’s at the very heart of the travel-brand roadmap now? Behavior changes should turn into…

Shares of C E Info Systems (MapmyIndia) hit a record low of Rs 1,271.65, on slipping 11 per cent on the BSE in Friday’s intra-day trade after the company reported 14 per cent year-on-year (YoY) decline in its consolidated profit at Rs 18.52 crore in December quarter (Q3FY22). In Q3FY22, revenue from opreations was down 10.7 per cent YoY at Rs 43.37 crore. Earnings before interest tax and depreciation and amortization (EBITDA) margins declined 700 bps YoY to 35.9 per cent. The company said, lower revenue during the quarter were due…

“The nice thing about not planning is that failure comes as a complete surprise rather than being preceded by a period of worry and depression.” — author unknown If you get in a car in Chicago with the intent of driving to Los Angeles, the GPS rarely plots the California portion of the map while you are in your driveway. Rather, the GPS methodically and sequentially plots each road to take in order to reach the desired location. Project Management follows the same logic of a series of key tasks or steps that have to be completed in a systematic…

In marketing, it is important to have an effective communication tool. One of these tools is plastic postcards. These are cards that you create and distribute to customers with a message or advertisement about your business so they can learn more about it. You should consider several things when venturing into this type of communication. Here are some tips on choosing a plastic postcard. Keep it Simple The most popular plastic postcards are the standard size, five by seven inches. However, if you need a larger card or smaller postcard, you can get them adjusted to your specific needs at…

Opinions expressed by Entrepreneur contributors are their own.As more companies rebound from the pandemic, advertising is sure to pick up. According to Zenith, ad spend will grow by 5.2 percent in 2022 to $652 billion. So if you work at an agency you love and have thought about buying it, now might be the right time. Just avoid running into the same errors that other buyers have experienced when executing an internal business sale. Here are the five biggest mistakes you could make: 1. Expecting the current owner to take the lead The prospect of an internal sale is…

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. During his three decades as CEO of Thai Union, Thiraphong Chansiri has led the global seafood company through a notable turnaround. After weathering international criticism of Thailand’s fishing industry because of environmental and labor abuses, the company has doubled down on sustainability. Today, Thai Union is a member of the United Nations Global Compact and a founding member of the International Seafood Sustainability Foundation. Chansiri has also…

The carnage on Dalal Street wiped off nearly Rs 4 trillion worth of investor wealth in early deals on Thursday. Bears came roaring back on the Street, after a day’s break, on the back of the US Federal Reserve’s hawkish stance. The BSE Sensex index tanked over 1,180 points in opening deals to hit a low of 56,674 while the Nifty50 slipped below the 17,000-mark and hit a low of 16,928. 27 of the 30 index constituents on the Sensex and 47 of the 50 index constituents on…

Opinions expressed by Entrepreneur contributors are their own.A new year is a perfect opportunity to take a close look at your website and make sure your SEO is doing all the work it can be. Best SEO practices change frequently, depending on the almighty Google algorithm, the ways in which users approach their searches, and technology itself. If you’re going to take the time to do an SEO checkup, you need the most current information. Here’s my forecast for the top SEO trends for 2022. Google’s EAT principle Here’s the good news: Some things stay the same when it…