Finance

You don’t have to be great at holding an audience like Jimmy Fallon. You just have to be you.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 27, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now from Amazon | Barnes & Noble | IndieBound | Bookshop | Entrepreneur Press Stories make you immune to…

Indian stocks provide a good hedge in portfolios ahead of the US presidential election, thanks to a domestically oriented economy. That’s according to UBS Group AG’s wealth-management arm and State Street Global Markets, which are among firms recommending Indian shares even beyond the November 3 vote, as they expect the $2.1-trillion stock market to be relatively insulated from the election outcome and Sino-US trade tensions. Easing coronavirus infection rates and economic reopening are further strengthening the case for a market that’s trading near record valuations. Foreign investors have pumped $2.3 billion…

October 26, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Marketing is not advertising. It’s not posting on social media or writing emails, and it surely isn’t spamming people’s inboxes on LinkedIn for days on end. Marketing involves many of these assets but it’s not a single act that makes marketing what it is. Marketing is a long-term strategy to win the affection and trust of your customers.  It’s important to understand that every customer that goes through your business undergoes a process or journey that leads them towards or away from your business. Whether they…

Hyderabad-based Aurobindo Pharma has reached a definitive agreement to sell its US subsidiary Natrol LLC to private equity firm New Mountain Capital and its affiliate Jarrow Formulas in an all-cash transaction valued at $550 mn (about Rs 4,048 crore). This would make Aurobindo a zero-debt company and also help it repay loans, analysts said. The deal, subject to customary closing conditions and regulatory approvals, is expected to close by January. Aurobindo said Natrol, which it acquired in December 2014, had been a “consistently profitable business” growing on all fronts. Natrol’s annual…

October 23, 2020 8 min readOpinions expressed by Entrepreneur contributors are their own. If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to manage your marketing campaigns with in-house teams versus third-party agencies are typically not easy. And if you decide to outsource to an agency, the selection process can be overwhelming. This post will help make those decisions easier for you. In-house teams versus third-party agencies The decision to manage campaigns internally versus …

Cotton seed oil cake is trading at Rs 1,900 per quintal at the benchmark Akola market; The barley price in Jaipur is trading at Rs 1,431 per quintal TopicsCommodity picks | Cotton seed | barley Cotton seed oil cake Cotton seed oil cake is trading at Rs 1,900 per quintal at the benchmark Akola market. For the week ahead, the price is expected head towards Rs 1,850 per quintal or lower. Subdued demand and upcoming new season supplies are likely to keep the price under pressure Barley The barley…

October 23, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. As soon as crap hits the fan, most businesses look at what services to cut (to drop costs) or how to sell more (to generate more revs), but the most important and sometimes overlooked segment is figuring out how to retain and keep your current customers. For every founder, customer retention should be the name of the game. It’s more important than sales because it’s easier to keep a customer than to find a new one. In fact, acquiring a new customer can cost up to…

Markets regulator Sebi has imposed a penalty totalling Rs 1.05 crore on Kalpbut Real Estate Ltd and its directors for mobilising funds from investors through unregistered collective investment scheme. Sebi found that Kalpbut Real Estate had mobilised a sum of Rs 15.65 crore as on March 31, 2013 from 2,338 investors under its various schemes. The regulator said the company and its directors ran collective investment scheme without obtaining registration from Sebi, as required under the norms, and illegally mobilised funds by means of such collective investment schemes (CIS). …