Finance

October 23, 2020 8 min readOpinions expressed by Entrepreneur contributors are their own. If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to manage your marketing campaigns with in-house teams versus third-party agencies are typically not easy. And if you decide to outsource to an agency, the selection process can be overwhelming. This post will help make those decisions easier for you. In-house teams versus third-party agencies The decision to manage campaigns internally versus …

Cotton seed oil cake is trading at Rs 1,900 per quintal at the benchmark Akola market; The barley price in Jaipur is trading at Rs 1,431 per quintal TopicsCommodity picks | Cotton seed | barley Cotton seed oil cake Cotton seed oil cake is trading at Rs 1,900 per quintal at the benchmark Akola market. For the week ahead, the price is expected head towards Rs 1,850 per quintal or lower. Subdued demand and upcoming new season supplies are likely to keep the price under pressure Barley The barley…

October 23, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. As soon as crap hits the fan, most businesses look at what services to cut (to drop costs) or how to sell more (to generate more revs), but the most important and sometimes overlooked segment is figuring out how to retain and keep your current customers. For every founder, customer retention should be the name of the game. It’s more important than sales because it’s easier to keep a customer than to find a new one. In fact, acquiring a new customer can cost up to…

Markets regulator Sebi has imposed a penalty totalling Rs 1.05 crore on Kalpbut Real Estate Ltd and its directors for mobilising funds from investors through unregistered collective investment scheme. Sebi found that Kalpbut Real Estate had mobilised a sum of Rs 15.65 crore as on March 31, 2013 from 2,338 investors under its various schemes. The regulator said the company and its directors ran collective investment scheme without obtaining registration from Sebi, as required under the norms, and illegally mobilised funds by means of such collective investment schemes (CIS). …

The devil is in the details.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 23, 2020 3 min readOpinions expressed by Entrepreneur contributors are their own. There are two kinds of social marketing: organic and paid. With audience demographics and interests becoming more diverse than ever, paid social marketing is an efficient way to target customers with demographics and interests that align with your business. It’s considered best practice to invest in social marketing at least in the beginning stages of your business,…

With no enf in sight to the rise in number of covid cases, the insurance regulator has modified its earlier guidelines for corona-specific products and allowed renewal, migration as well as portability of such products. Initially, the regulator had said, lifelong renewability, migration and portability are not applicable to such products. However, it has now tweaked the guidelines and has allowed ‘Corona Kavach’ and ‘Corona Rakshak’ policies of any tenure to be renewed for further terms of three-and-a-half months, six-and-a-half months or nine-and-a-half months as per the option exercised by the…

Indian stocks may still have room to run, if the historical price-earnings ratio against their emerging market (EM) peers is any guide. While the S&P BSE Sensex Index is near the most expensive on record, its premium over the MSCI EM Index is only around 45 per cent, below its five-year average and down from 76 per cent in 2018. Foreign investors have bought a net $6 billion of Indian shares this year — the only inflows to an emerging Asia market outside of China. “The broader market is…

October 22, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media.  The era of the banner ad is dying out, slowly but surely. It might have worked for older, less tech-savvy demographics, but it’s not going to be nearly as effective in the future.  That’s not just hearsay, either. Banner ads were most effective the first day that one went online, and the popularity…