Finance

In this partisan era, companies can find themselves targeted by boycotts from either end of the political spectrum. And it’s during high-profile crises of brand identity that board members can truly prove their worth, imparting insight to executives and reassuring shareholders. But what happens when directors agree with the political bent of the boycott? According to a new study, it’s possible these directors will act on their personal convictions and exit the board. In general, it’s not unexpected for a director to leave when the going gets tough. Research shows that board members are more likely to give up their…

Samvat 2077 started on a positive note for the equity markets with the benchmark Sensex ending the ceremonial one-hour-long trading session with a gain of 195 points on Saturday. The Sensex ended the session at 43,638, a 0.45 per cent gain, while the Nifty 50 index ended with a gain of 0.47 per cent, or 51 points, to end at 12,770. Amongst Sensex stocks, Bharti Airtel was the best performing stock and rose 1.2 per cent. “Positive sentiments on account of recent rally, continued FPI inflows and impact of gain in US markets overnight led to…

November 13, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own. Thought leadership garners a lot of attention among entrepreneurs and those aiming to pick up more traction in their marketing to increase brand recognition. So does content marketing, which is often touted for its ability to create top-of-funnel and marketing-qualified leads.  Many, however, are unsure exactly what the differences between the two are. This is a pity, because there are clear differences — and they are worth underscoring. The best recent research into this space is from a 2019 Edelman and LinkedIn study, which is my…

After bringing in a standard health cover, covid cover, and term cover, now the insurance regulator has released an exposure draft for a standard vector borne disease health policy which will have a minimum sum assured of Rs 10,000 and a maximum of Rs 2 lakh. This standard product will, essentially, provide coverage against vector borne diseases such as dengue, malaria, filaria, kala-azar, chikungunya, Japanese Encephalitis, and Zika virus. Policyholders can choose to protect themselves against any of the diseases or a combination of such vector borne diseases. And, insurers shall set the price for every…

Emerging-market countries have relied this year on short-term local-currency debt as the pandemic drove investors to the notes for safety. Now, turbo-charged by Joe Biden’s election and signs of a vaccine breakthrough, bonds with longer maturities are attracting buyers again. US elections have revived the yield hunt, granting much-needed breathing space to governments in developing economies. They face the equivalent of about $3 trillion in local debt maturing next year after a borrowing binge in short-term bonds that were mostly bought by local banks in the absence of international investors. Investor…

November 12, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Video marketing is the leading form of marketing today, and it’s like if you’re not making videos, you’d be left in the dust. Brands are catching up and are now using videos as their main form of marketing. Reports show that marketers who use video grow revenues 49{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} faster than non-video users. The heavy demand for video only makes sense because it creates a deeper connection with your customers. It’s different from text because your audience gets to see your mannerism, tone of voice, and surroundings.…

Gold prices were marginally down by Rs 81 to Rs 50,057 per 10 gram on Thursday, according to HDFC Securities. In the previous trade, the precious metal had closed at Rs 50,138 per 10 gram. Silver also witnessed muted trend as it slipped marginally by Rs 4 to Rs 62,037 per kg, from Rs 62,041 per kg in the previous trade. “Gold and silver prices are expected to trade in the current range during the current festival days where retail investors and buyers will face less volatility,” HDFC Secu­rities Senior Analyst…

Is your company having a hard time finding the exact type of customer you want to market to? If so, there might be something wrong with your ideal customer profile.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 11, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP,…