Emerging-market countries have relied this year on short-term local-currency debt as the pandemic drove investors to the notes for safety. Now, turbo-charged by Joe Biden’s election and signs of a vaccine breakthrough, bonds with longer maturities are attracting buyers again.
US elections have revived the yield hunt, granting much-needed breathing space to governments in developing economies. They face the equivalent of about $3 trillion in local debt maturing next year after a borrowing binge in short-term bonds that were mostly bought by local banks in the absence of international investors.
Investor…
Finance
6 Ways to Strengthen Your Video Marketing Strategy
November
12, 2020
6 min readOpinions expressed by Entrepreneur contributors are their own.
Video marketing is the leading form of marketing today, and it’s like if you’re not making videos, you’d be left in the dust. Brands are catching up and are now using videos as their main form of marketing. Reports show that marketers who use video grow revenues 49{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} faster than non-video users.
The heavy demand for video only makes sense because it creates a deeper connection with your customers. It’s different from text because your audience gets to see your mannerism, tone of voice, and surroundings.…
Gold, silver lose sheen this Dhanteras as prices down marginally
Gold prices were marginally down by Rs 81 to Rs 50,057 per 10 gram on Thursday, according to HDFC Securities.
In the previous trade, the precious metal had closed at Rs 50,138 per 10 gram. Silver also witnessed muted trend as it slipped marginally by Rs 4 to Rs 62,037 per kg, from Rs 62,041 per kg in the previous trade.
“Gold and silver prices are expected to trade in the current range during the current festival days where retail investors and buyers will face less volatility,” HDFC Securities Senior Analyst…
5 Questions to Ask When Creating Your Ideal Customer Profile
Is your company having a hard time finding the exact type of customer you want to market to? If so, there might be something wrong with your ideal customer profile.Free Book Preview Ultimate Guide to Facebook Advertising
Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.
November
11, 2020
6 min readOpinions expressed by Entrepreneur contributors are their own.
Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP,…
Domestic indices rise on positive global cues, foreign fund inflows
The Sensex defied gravity for the eighth straight session to finish at yet another record high on Wednesday, as positive global cues and robust foreign fund inflows fuelled risk-on sentiment.
The government approving a Rs 2-trillion production-linked incentive package for various sectors, also buoyed investors, traders said.
After touching its all-time peak of 43,708.47 during a see-saw session, the Sensex settled 316.02 points, or 0.73 per cent higher, at 43,593.67.
Similarly, the Nifty vaulted 118.05 points, or 0.93 per cent, to close at a record 12,749.15. Intra-day, it touched its all-time high…
How Do People Find You? Take Your Business Where Your Customers Are
Whether you have a brick-and-mortar business or are thinking of taking advantage of the big Good End or Cyber Monday sales, now is the best time to be online.Free Book Preview Ultimate Guide to Facebook Advertising
Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.
November
10, 2020
7 min readThis article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.Opinions expressed by Entrepreneur contributors are their own.
The year-end shopping season begins amid a “new normal” brought on by the pandemic. With social distancing…
Best Business Books 2020: Talent & leadership
Rosabeth Moss KanterThink Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time (Public Affairs, 2020)
*A TOP SHELF PICK
Stefanie K. JohnsonInclusify: The Power of Uniqueness and Belonging to Build Innovative Teams (HarperBusiness, 2020)
Pamela NewkirkDiversity, Inc.: The Failed Promise of a Billion-Dollar Business (Bold Type Books, 2019)The year 2020 turned out to be a watershed in leadership, as many executives were suddenly challenged to rethink their business, their future, their people, and their place in the world. The aftermath of the year’s disruptions and the lessons that have been jarringly forced…
Markets gone ‘rogue’ on coronavirus vaccine news face tough questions
After a frenzy of vaccine optimism lifted global stocks to a record and sent havens into a tailspin, some strategists said the moves may have gone too far and tough questions remain unanswered. News that the inoculation developed by Pfizer Inc. and BioNTech SE was more than 90 per cent effective in preventing Covid-19 infections sparked a surge of bets Monday on stocks such as cruise operators and airlines that wilted amid the pandemic.
Traditional refuges such as Treasuries, gold, and the yen slumped. But experts said the shot still has hurdles to clear, adding questions…
