Small Business

April 21, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. When my book came out, I was a recent college graduate who lacked a real understanding of the world of press and PR, and I know there are others like me out there. Many see PR as mystical and ever-changing, which leads them to hire publicists and PR companies to figure it out for them. Because I was a 22-year-old entrepreneur, I decided to try to figure it out myself.  With trial and error, I slowly began to understand what it is that journalists and publications…

As companies all over the world reel from the effects of the novel coronavirus, a multitude of challenges, including slower growth, seem inevitable. Although taking care of employees and customers is paramount, prudent leaders must also pull themselves out of crisis mode and think about the future. Focusing on culture should be a priority, because a company’s culture can either support or potentially derail its progress. By identifying the critical behaviors that must be embedded in your organization to bring that growth-enhancing culture to life, you can help your company weather these turbulent times and come out of them even…

Even as the volume pressure was evident on ACC’s March quarter performance and realisations disappointed, cost controls pulled up the company’s operating performance. With both, operating and net profit ahead of estimates, the ACC stock gained more than 8 per cent on Wednesday. With the lockdown in progress, cement sales volume at 6.56 million tonne (MT) declined 12 per cent year-on-year and 16 per cent sequentially, in March quarter (Q1, for the company follows January-December accounting year). Realisations at Rs 4,702 per tonne improved marginally by 0.9 per cent sequentially helped by price hikes taken by…

April 21, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes & Noble | IndieBound Trying to do social media marketing that actually works grows more difficult by the day. In fact, Facebook is regularly throwing advertisers right out the back door of the castle. To get back in, companies are often required to redo their sites and behavior in ways that neuter effectiveness. Do not underestimate…

Health insurance companies may collect premiums in parts, said the industry regulator on Tuesday as it sought to help people during the coronavirus outbreak in the country. Irdai, in September, allowed companies offering heath products to accept premium payment in instalments, which are otherwise collected annually. Companies can offer health premiums in installments as a permanent feature or as a temporary relief to policyholders for twelve months in respect of all policies due for renewal up to March 31, 2021. In doing so, the regulator has relaxed the guidelines that mandates…

The sharp fall of 25 per cent in Brent crude oil prices to $21 a barrel over two days is not good news for domestic oil producers such as ONGC, Oil India and even Vedanta, the natural resources major, whose subsidiary Cairn India is involved in oil production and exploration, as well as Reliance Industries (RIL). Oil marketing companies (OMCs), too, will be hit in the short run, but they stand to gain if oil prices sustain at lower levels. Globally, while there continues to be a demand-supply mismatch, with oil supplies exceeding demand, it has…

April 20, 2020 7 min read This story appears in the April 2020 issue of Entrepreneur. Subscribe » First there was Chillhouse. Then there was Chillology. And then things were not chill. It started with Cyndi Ramirez-Fulton, founder and CEO of Chillhouse, which is a Manhattan-based “new-age spa.” The company has attracted more than 100,000 Instagram followers who love its modern aesthetic and self-care ethos. In October, one of those followers alerted Ramirez-Fulton to another brand’s account — and it looked eerily similar to Chillhouse’s. This other account was for a different self-care destination, called Chillology. It copied specific Chillhouse…

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