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Small Business
All that glitters is on video: Tanishq finds a way for gold customers
Jewellery brand Tanishq plans to promote video-based selling of ornaments to avoid crowds at stores when the lockdown to contain the coronavirus ends, said Ajoy Chawla, Chief Executive Officer of Titan’s jewellery business which owns the brand.
Speaking at a video-conference organised by the Gems and Jewellery Export Promotion Council (GJEPC), here on Monday, Chawla said, “We will accommodate only a few customers on walk in basis. Arrange chairs in our stores in a way that customers’ service is not impacted. At the same time, we will prioritise appointment based selling or ornaments.”
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Want to Drive More Sales Today? Offer a 30 Percent Discount.
In a survey of more than 5,000 shoppers, people said they’re open to advertising … so long as the price is cut.
April
14, 2020
4 min read
If you’re going to advertise during the COVID-19 pandemic, offer a discount — or better yet, offer something for free.
That’s the big takeaway from a survey of 5,531 consumers, produced by the Canadian product review site Chick Advisor. The company interviewed people about the kinds of advertising they do and don’t want to see right now.
This is an important subject, because many entrepreneurs are unsure of how to communicate during…
Stock investing: Cull overleveraged companies from your portfolio
Warren Buffett once quipped that it is only when the tide goes out that you discover who has been swimming naked. When business conditions are easy and favourable, the stock prices of all sorts of businesses run up on the bourses.
But when the climate turns harsh, as it has currently due to the Covid-19 induced lockdown, the spotlight gets focused on businesses with flawed models.
With revenues drying up, the companies that will struggle the most in the coming days and may even go belly up are those that have resorted to heavy use…
More than a third of SMEs now trading below issue price: PRIME Database
More than a third of the 427 small and medium enterprises (SMEs) listed on the exchange platform since 2012 are trading in the red. As many as 76 of these companies have shed more than 75 per cent of their value over their offer price, the data from PRIME Database shows.
The BSE and the NSE had launched separate SME platforms in March 2012, after the Securities and Exchange Board of India (Sebi) came out with easier listing and disclosure guidelines to help small companies tap into the capital market. This is the first time that…
5 Ways to Grow Your Customer Base Organically
April
17, 2020
6 min readOpinions expressed by Entrepreneur contributors are their own.
As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreign language. This goes both ways: Consumers are looking for new ways to be engaged from home and we, as business owners, are looking for ways to get in front of our existing audiences and to build new ones.
Related: Why Gratitude Is Your Key To Customer Growth and Retention
My…
Start the New Year with a simplification month
This time of year always ushers in resolutions and thoughts of what will be different when we wake up on January 1. But commitments to make lasting changes to diet and fitness can be fleeting. So why not tackle something at work that is well within your control and will make a real difference? Make January a “simplification month.”
I first heard about the idea in 2013 when I interviewed Jess Lee, the former CEO of the social e-commerce site Polyvore, who joined Sequoia Capital as a partner in 2016. Here’s how she described it: “We just asked everyone in…
RBI move to cut reverse repurchase rate fuels rally in short-term bonds
India’s bond markets, reeling from increased supply from the government’s record-borrowing plans, won a reprieve from the central bank.
The Reserve Bank of India (RBI) cut the reverse repurchase rate to free up more cash for lending, fueling a rally in short-end bonds even as it dashed market hopes of massive debt purchases from the open market.
The yield on the 6.18 per cent 2024 bond fell 26 basis points to 5.48 per cent. The benchmark 10-year yield, in comparison, slid nine basis points to 6.35 per cent after dropping as much as 15…
