The sharp fall of 25 per cent in Brent crude oil prices to $21 a barrel over two days is not good news for domestic oil producers such as ONGC, Oil India and even Vedanta, the natural resources major, whose subsidiary Cairn India is involved in oil production and exploration, as well as Reliance Industries (RIL). Oil marketing companies (OMCs), too, will be hit in the short run, but they stand to gain if oil prices sustain at lower levels.
Globally, while there continues to be a demand-supply mismatch, with oil supplies exceeding demand, it has…
Your Entrepreneurial Journey Starts Here
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The Complete Guide to Business for BeginnersThe Complete Guide to Business for Beginners
Dreaming of becoming your own boss? The world of entrepreneurship can seem daunting, but with the right guidance, anyone can turn a brilliant idea into a thriving business. This comprehensive guide is designed specifically for aspiring entrepreneurs and small business owners, breaking down the complex process of starting and growing a business into manageable steps. Whether you’re brimming with ideas or just curious about what it takes, you’re in the right place. Let’s embark on your entrepreneurial journey together!
Your Entrepreneurial Journey Starts Here
Starting…
Should You Call Out Your Copycat on Social Media?
April
20, 2020
7 min read
This story appears in the
April 2020
issue of
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First there was Chillhouse. Then there was Chillology. And then things were not chill. It started with Cyndi Ramirez-Fulton, founder and CEO of Chillhouse, which is a Manhattan-based “new-age spa.” The company has attracted more than 100,000 Instagram followers who love its modern aesthetic and self-care ethos. In October, one of those followers alerted Ramirez-Fulton to another brand’s account — and it looked eerily similar to Chillhouse’s.
This other account was for a different self-care destination, called Chillology. It copied specific Chillhouse…
Introduction: Beyond the Basics – Your Strategic Launchpad
Starting a business is an exhilarating journey, filled with dreams, passion, and the promise of independence. For many beginners, the initial steps involve great ideas and boundless enthusiasm. However, to truly succeed and build something sustainable, it’s crucial to look beyond the surface-level advice and embrace a more strategic, “advanced” approach from day one. This guide is designed not just to tell you what to do, but to help you understand the foundational principles that seasoned entrepreneurs rely on, giving you an edge right from the start.
Introduction: Beyond the Basics – Your Strategic Launchpad
You’ve got an idea, perhaps…
The 10 most popular s+b articles of 2019
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All that glitters is on video: Tanishq finds a way for gold customers
Jewellery brand Tanishq plans to promote video-based selling of ornaments to avoid crowds at stores when the lockdown to contain the coronavirus ends, said Ajoy Chawla, Chief Executive Officer of Titan’s jewellery business which owns the brand.
Speaking at a video-conference organised by the Gems and Jewellery Export Promotion Council (GJEPC), here on Monday, Chawla said, “We will accommodate only a few customers on walk in basis. Arrange chairs in our stores in a way that customers’ service is not impacted. At the same time, we will prioritise appointment based selling or ornaments.”
…
Want to Drive More Sales Today? Offer a 30 Percent Discount.
In a survey of more than 5,000 shoppers, people said they’re open to advertising … so long as the price is cut.
April
14, 2020
4 min read
If you’re going to advertise during the COVID-19 pandemic, offer a discount — or better yet, offer something for free.
That’s the big takeaway from a survey of 5,531 consumers, produced by the Canadian product review site Chick Advisor. The company interviewed people about the kinds of advertising they do and don’t want to see right now.
This is an important subject, because many entrepreneurs are unsure of how to communicate during…
Stock investing: Cull overleveraged companies from your portfolio
Warren Buffett once quipped that it is only when the tide goes out that you discover who has been swimming naked. When business conditions are easy and favourable, the stock prices of all sorts of businesses run up on the bourses.
But when the climate turns harsh, as it has currently due to the Covid-19 induced lockdown, the spotlight gets focused on businesses with flawed models.
With revenues drying up, the companies that will struggle the most in the coming days and may even go belly up are those that have resorted to heavy use…