December 23, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Most companies were forced to throw their 2020 plans out the window.  As the first wave of lockdowns began last March, companies tended to utilize two distinct strategies—hibernate or accelerate. When I say hibernate, I’m referring to companies taking a more defensive, protective approach. Many of these companies used the strategy of hoarding their cash and reducing expenses with plans to ride out this crazy time by retaining enough resources to quickly rebuild. In contrast, companies that chose to accelerate took more risks and essentially “doubled…

Copper prices pushed towards multi-year highs on Wednes­day, as investors spooked by the emergence of a more contagious variant of the coronavirus regained their nerve. Benchmark copper on the London Metal Exchange (LME) traded up 0.5 per cent at $7,784.50 a tonne in official rings, nearing Friday’s peak of $8,028, its highest since 2013. Gold and oil prices, too, inched higher on Wednesday after US President Donald Trump’s threat not to sign the pandemic relief Bill triggered a drop in the dollar. Spot gold was up 0.77 per cent…

Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 22, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a digital world that’s supersaturated with ads, great design makes an enormous difference. When you have dozens of competitors, it’s crucial that your message resonates with audiences more strongly than theirs does. But to…

The coronavirus pandemic has created significant distortions in our sense of time. But let’s rewind to August 2019, a safer, long-ago era, when arguments about masks were more focused on costume parties than scientific data. That is when the Business Roundtable published its opinion about the purpose of a corporation, proclaiming that companies should no longer act only in the interests of shareholders. Instead, the group of CEOs said, companies should also invest in their employees, protect the environment, and deal fairly with their suppliers. “While each of our individual companies serves its own corporate purpose, we share a fundamental…

Socially conscious bond investors will be targeted in a coming wave of vaccine bond deals that will seek to provide billions of dollars for the speedy rollout of Covid-19 shots for developing countries. Dedicated vaccine bonds have been deployed before, but the immediate Covid-19 funding needs should lead to large amounts of new issuance in 2021. “There is no doubt that investors value the Social label on public sector debt issuance and vaccination is the ultimate social project,” said Philip Brown, Citi’s head of sustainable debt capital markets, who helped to sell a vaccine bond in…

October 2, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own. I have been a digital marketer for more than 20 years, which seems like an eternity at this point. Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO), to attract free organic traffic based on the quality of the content on your page. But, when we recently started to see our SEO traffic start to decline, we asked our SEO consultant to investigate the root cause. He said it was due to a recent Google Search page…

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. USAA, an insurance company known for its devoted customer service, is a quiet giant in the industry. Based in San Antonio, USAA has a unique business model: It serves members of the military and their spouses and children, insuring their lives, homes, and autos. From its humble origins in 1922, the company has grown into one of the largest in the United States — number 94 on the Fortune…

Global stocks tumbled on Monday amid panic selling as a new strain of coronavirus emerging from the UK led to fresh travel restrictions, casting a cloud over the prospects of economic recovery. The Sensex plunged 1,407 points, or 3 per cent, to end at 45,554 in its biggest fall in percentage terms since April, while the Nifty dropped 432 points, or 3.14 per cent, to end the session at 13,328. Monday’s fall saw investor wealth shrink by Rs 6.6 trillion, based on the market capitalisation of all listed companies on the BSE. …