For paid advertising, the social media platform is about as effective as it gets. Toss video into the mix, and you’ve found your brand a bottom line-boosting formula for advertorial success. November 19, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. According to HubSpot, roughly eight billion videos are viewed on Facebook every day — and those aren’t just limited to cat videos. Views for sponsored video content have increased by an impressive 258 percent since 2016. But even after your video appears in a person’s news feed, it can still be hard to retain their…

The COVID-19 crisis has now become, for better or for worse, “business as usual.” Despite the recent increase in cases in many parts of the world, the prospect of a vaccine becoming available in 2021 is quite rightly improving people’s outlook for the future. Over the last many months, we adjusted, cut costs, went remote, implemented new technology, bought sanitizer and masks, and reworked supply chains. And now we can start to make plans for a world that is not constrained by a pandemic. One response we’ve noticed during the pandemic, however, is a new kind of corporate fatalism about…

Kotak Securities (KSL) on Thursday announced the launch of its Trade Free Plan, with zero brokerage on intra-day trades and Rs 20 per order for all other Future & Options (F&O) trades. This fixed brokerage plan is available for F&O across equity, commodity, and currency segments. The Trade Free plan comes with other features such as refund of fees and brokerage within a month if the customer is not satisfied. Customers can also give stock instead of cash as margin for trading. The offering will help Kotak Securities improve…

November 18, 2020 6 min read When Heather Isely and her siblings were plotting out how to commemorate the 65th anniversary of their family run organic-market chain, Natural Grocers, they envisioned all manner of dynamic in-person promotions. It only made sense, given the Lakewood, Colorado-rooted company’s decades-long immersion in the towns and cities surrounding its more than 150 locations across 20 states. “We adapt to the communities we go into,” confirms Isely, who serves as executive vice president of Natural Grocers, which her parents, Margaret and Phillip Isely, started in 1955 with a single location. “We try and figure out…

Fifty years ago, Robert Greenleaf wrote an essay called “The Servant as Leader”PDF that introduced the phrase servant leadership into the business lexicon. The notion offered an important counterweight to the command-and-control leadership style of that era, and it developed a wide following in the decades that followed, with countless companies and executives embracing servant leadership as a core management philosophy. Among the hundreds of CEOs I’ve interviewed over the years, dozens have told me that they believe in servant leadership. The concept has had a long and laudable run, worthy of a standing ovation. But I respectfully submit that…

The equity benchmarks scaled record highs for the third straight session on Wednesday, as investors accumulated banking, auto, and engineering stocks amid firm global cues and unabated foreign fund inflows. The Sensex vaulted 227.34 points, or 0.52 per cent, to close above the 44,000-level for the first time at 44,180.05. Intra-day, it touched its lifetime high of 44,215.49. Similarly, the Nifty advanced 64.05 points, or 0.50 per cent, to end at its all-time high of 12,938.25, after making an intra-day record of 12,948.85. M&M was the top gainer in the Sensex pack, soaring 10.76 per cent,…

It’s a gaming PC. It’s a projector. It’s a giant six-pack holder!Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 17, 2020 3 min read This story originally appeared on PCMag If you thought the new console season was over just because the PlayStation 5 and Xbox Series X are out, you were mistaken. Now it’s Bud Light’s turn to bring its own gaming hardware to market. The brewer just announced the BL6, the “coolest* gaming console ever.” It’s real, I’ve been playing with one,…

Most affluent Indians today regard a foreign degree as a passport to the good life for their child. Education from a top-class foreign university has emerged as one of the most important goals among well-to-do parents. But funding a child’s foreign education is not easy as the corpus required is large. Are you also planning to send your child abroad? In this podcast, Business Standard’s Sanjay Kumar Singh tells you how to go about investing for this goal Dear Reader, Business Standard has always strived hard to provide up-to-date information…