How HR leaders have redefined their C-suite role

For all the ambiguity caused by the historic events of 2020, one thing is certain: The center of gravity in leadership teams has swung toward the human resources function. Yes, other members of the C-suite, such as finance, marketing, and legal, also have important functional responsibilities that keep the company in full stride. But there’s one person who is being put on the spot to answer the many unexpected questions that companies are facing this year. These questions are fundamental to the business. Some may be existential. How do companies keep everyone safe as they shift to remote working overnight?…

Crude oil price rebound may come in late 2021, says pipeline giant

The recovery in demand, coupled with the retrenchment in the US shale sector, could lead to higher oil prices as soon as in the second half of 2021, according to one of the top bosses of the largest pipeline companies in the world. “Given the combination of the record retrenchment in drilling and completion activities by US producers, refocused capital allocation and the effects of steep decline curves resulting in a decrease in shale production, we believe this price signal for higher crude oil prices could occur as early as the second half of next year,”…

How to Use Your Story to Succeed With Facebook Advertising

You don’t have to be great at holding an audience like Jimmy Fallon. You just have to be you.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 27, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now from Amazon | Barnes & Noble | IndieBound | Bookshop | Entrepreneur Press Stories make you immune to…

UBS Wealth, State Street pick Indian stocks as US election hedge

Indian stocks provide a good hedge in portfolios ahead of the US presidential election, thanks to a domestically oriented economy. That’s according to UBS Group AG’s wealth-management arm and State Street Global Markets, which are among firms recommending Indian shares even beyond the November 3 vote, as they expect the $2.1-trillion stock market to be relatively insulated from the election outcome and Sino-US trade tensions. Easing coronavirus infection rates and economic reopening are further strengthening the case for a market that’s trading near record valuations. Foreign investors have pumped $2.3 billion…

3 Psychological Biases That Affect Whether Someone Buys Your Product or Not

October 26, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Marketing is not advertising. It’s not posting on social media or writing emails, and it surely isn’t spamming people’s inboxes on LinkedIn for days on end. Marketing involves many of these assets but it’s not a single act that makes marketing what it is. Marketing is a long-term strategy to win the affection and trust of your customers.  It’s important to understand that every customer that goes through your business undergoes a process or journey that leads them towards or away from your business. Whether they…

Aurobindo Pharma to sell US-based Natrol for about Rs 4,048 crore

Hyderabad-based Aurobindo Pharma has reached a definitive agreement to sell its US subsidiary Natrol LLC to private equity firm New Mountain Capital and its affiliate Jarrow Formulas in an all-cash transaction valued at $550 mn (about Rs 4,048 crore). This would make Aurobindo a zero-debt company and also help it repay loans, analysts said. The deal, subject to customary closing conditions and regulatory approvals, is expected to close by January. Aurobindo said Natrol, which it acquired in December 2014, had been a “consistently profitable business” growing on all fronts. Natrol’s annual…

The 5 Steps to Selecting the Best Advertising Agency for Your Business

October 23, 2020 8 min readOpinions expressed by Entrepreneur contributors are their own. If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to manage your marketing campaigns with in-house teams versus third-party agencies are typically not easy. And if you decide to outsource to an agency, the selection process can be overwhelming. This post will help make those decisions easier for you. In-house teams versus third-party agencies The decision to manage campaigns internally versus …

Commodity picks: 26 October, 2020

Cotton seed oil cake is trading at Rs 1,900 per quintal at the benchmark Akola market; The barley price in Jaipur is trading at Rs 1,431 per quintal TopicsCommodity picks | Cotton seed | barley Cotton seed oil cake Cotton seed oil cake is trading at Rs 1,900 per quintal at the benchmark Akola market. For the week ahead, the price is expected head towards Rs 1,850 per quintal or lower. Subdued demand and upcoming new season supplies are likely to keep the price under pressure Barley The barley…