October 23, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. As soon as crap hits the fan, most businesses look at what services to cut (to drop costs) or how to sell more (to generate more revs), but the most important and sometimes overlooked segment is figuring out how to retain and keep your current customers. For every founder, customer retention should be the name of the game. It’s more important than sales because it’s easier to keep a customer than to find a new one. In fact, acquiring a new customer can cost up to…

Markets regulator Sebi has imposed a penalty totalling Rs 1.05 crore on Kalpbut Real Estate Ltd and its directors for mobilising funds from investors through unregistered collective investment scheme. Sebi found that Kalpbut Real Estate had mobilised a sum of Rs 15.65 crore as on March 31, 2013 from 2,338 investors under its various schemes. The regulator said the company and its directors ran collective investment scheme without obtaining registration from Sebi, as required under the norms, and illegally mobilised funds by means of such collective investment schemes (CIS). …

The devil is in the details.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 23, 2020 3 min readOpinions expressed by Entrepreneur contributors are their own. There are two kinds of social marketing: organic and paid. With audience demographics and interests becoming more diverse than ever, paid social marketing is an efficient way to target customers with demographics and interests that align with your business. It’s considered best practice to invest in social marketing at least in the beginning stages of your business,…

With no enf in sight to the rise in number of covid cases, the insurance regulator has modified its earlier guidelines for corona-specific products and allowed renewal, migration as well as portability of such products. Initially, the regulator had said, lifelong renewability, migration and portability are not applicable to such products. However, it has now tweaked the guidelines and has allowed ‘Corona Kavach’ and ‘Corona Rakshak’ policies of any tenure to be renewed for further terms of three-and-a-half months, six-and-a-half months or nine-and-a-half months as per the option exercised by the…

Indian stocks may still have room to run, if the historical price-earnings ratio against their emerging market (EM) peers is any guide. While the S&P BSE Sensex Index is near the most expensive on record, its premium over the MSCI EM Index is only around 45 per cent, below its five-year average and down from 76 per cent in 2018. Foreign investors have bought a net $6 billion of Indian shares this year — the only inflows to an emerging Asia market outside of China. “The broader market is…

October 22, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media.  The era of the banner ad is dying out, slowly but surely. It might have worked for older, less tech-savvy demographics, but it’s not going to be nearly as effective in the future.  That’s not just hearsay, either. Banner ads were most effective the first day that one went online, and the popularity…

The number of insurance claims related to treatment for COVID-19 rose to 40 per cent of the total health insurance claims in September, according to an analysis. Based on its analysis of industry data, insurance aggregator Policybazaar.com said “most people filing the claim for COVID-19 treatment are senior citizens of age group 60 years and more, followed by people in the age bracket of 41-45 years”. In September, the insurance aggregator said COVID-19-related claims accounted for 40 per cent of the total health insurance claims. It has been steadily increasing from…

Nearly half of large-cap funds, over half of equity linked saving schemes (ELSS) and over three-fourths of composite bond funds have underperformed their respective indices in the year to June 2020, a report said on Thursday. The latest S&P Indices Versus Active (SPIVA) compared the performance of actively managed Indian mutual funds with their respective benchmark indices over one, three, five and ten-year investment horizons. The study found that for the one-year period ending June 2020, 48.39 per cent of Indian equity large-cap funds, 59.52 per cent of the ELSS funds…