November 13, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own. Thought leadership garners a lot of attention among entrepreneurs and those aiming to pick up more traction in their marketing to increase brand recognition. So does content marketing, which is often touted for its ability to create top-of-funnel and marketing-qualified leads.  Many, however, are unsure exactly what the differences between the two are. This is a pity, because there are clear differences — and they are worth underscoring. The best recent research into this space is from a 2019 Edelman and LinkedIn study, which is my…

After bringing in a standard health cover, covid cover, and term cover, now the insurance regulator has released an exposure draft for a standard vector borne disease health policy which will have a minimum sum assured of Rs 10,000 and a maximum of Rs 2 lakh. This standard product will, essentially, provide coverage against vector borne diseases such as dengue, malaria, filaria, kala-azar, chikungunya, Japanese Encephalitis, and Zika virus. Policyholders can choose to protect themselves against any of the diseases or a combination of such vector borne diseases. And, insurers shall set the price for every…

Emerging-market countries have relied this year on short-term local-currency debt as the pandemic drove investors to the notes for safety. Now, turbo-charged by Joe Biden’s election and signs of a vaccine breakthrough, bonds with longer maturities are attracting buyers again. US elections have revived the yield hunt, granting much-needed breathing space to governments in developing economies. They face the equivalent of about $3 trillion in local debt maturing next year after a borrowing binge in short-term bonds that were mostly bought by local banks in the absence of international investors. Investor…

November 12, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Video marketing is the leading form of marketing today, and it’s like if you’re not making videos, you’d be left in the dust. Brands are catching up and are now using videos as their main form of marketing. Reports show that marketers who use video grow revenues 49{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} faster than non-video users. The heavy demand for video only makes sense because it creates a deeper connection with your customers. It’s different from text because your audience gets to see your mannerism, tone of voice, and surroundings.…

Gold prices were marginally down by Rs 81 to Rs 50,057 per 10 gram on Thursday, according to HDFC Securities. In the previous trade, the precious metal had closed at Rs 50,138 per 10 gram. Silver also witnessed muted trend as it slipped marginally by Rs 4 to Rs 62,037 per kg, from Rs 62,041 per kg in the previous trade. “Gold and silver prices are expected to trade in the current range during the current festival days where retail investors and buyers will face less volatility,” HDFC Secu­rities Senior Analyst…

Is your company having a hard time finding the exact type of customer you want to market to? If so, there might be something wrong with your ideal customer profile.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 11, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP,…

The Sensex defied gravity for the eighth straight session to finish at yet another record high on Wednesday, as positive global cues and robust foreign fund inflows fuelled risk-on sentiment. The government approving a Rs 2-trillion production-linked incentive package for various sectors, also buoyed investors, traders said. After touching its all-time peak of 43,708.47 during a see-saw session, the Sensex settled 316.02 points, or 0.73 per cent higher, at 43,593.67. Similarly, the Nifty vaulted 118.05 points, or 0.93 per cent, to close at a record 12,749.15. Intra-day, it touched its all-time high…

Whether you have a brick-and-mortar business or are thinking of taking advantage of the big Good End or Cyber Monday sales, now is the best time to be online.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 10, 2020 7 min readThis article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.Opinions expressed by Entrepreneur contributors are their own. The year-end shopping season begins amid a “new normal” brought on by the pandemic. With social distancing…