State-run firms have been the biggest wealth destructors in the last six years, despite operating in monopolistic or oligopolistic setups, asset managers said on Monday. The government has been pressing citizens to pay taxes and be compliant, but they have very little to show regarding improved efficiencies in the companies they themselves own, the managers added. “If you look at the biggest wealth destroyer over the last six years, it has been the government-owned companies… PSUs including banks, utilities, oil companies etc. While it is nice to tell Indians to reform,…

September 12, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Cornerstone concepts act as the invisible structure for a sales letter. Like bricks, they build on each other and become a conversion machine for sales.  You’ve probably heard that a persuasive sales letter has certain elements including headlines, emotional storytelling, fascination bullets, the lead, the hook, the “Big Idea,” the client’s belief matrix, and other factors that come together. But between the layers of these elements, you’ll find 3 principles woven into every piece of hyper-effective sales copy. They are picture, proof and promise. These 3…

Treatment for Covid-19 accounted for as much as 11 per cent of the total health insurance claims paid by insurance companies during the first five months of the current financial year, says a research conducted by Policybazaar.com. The research further revealed that 89 per cent of health insurance claims during April 1, 2020 and August 31, 2020 were for other major illnesses, including cancer, heart problems, kidney and treatment. Policybazaar.com, which accounts for about 10 per cent of India’s retail health insurance market, said the data pertains to April 1 to…

Soybean is trading at Rs 3,835 per quintal at the benchmark Indore market; The cotton price of benchmark variety S6 is at around Rs 17,000 per bale…

September 12, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ to their charm.  Don’t get me wrong — this doesn’t mean they’re not effective or they don’t have their place in marketing. In fact, marketers have been able to experience a 96 percent increase in clicks with an active Facebook ad campaign. However, there is another mode of marketing that might be even more effective. Direct mail marketing has been used for years,…

The National Digital Health Mission — which aims to create digital health profiles of citizens — will not only be a boon for policyholders but also prove to be equally beneficial for insurers in better pricing of products. Chances are that prices of health insurance products could come down, after the adoption of the mission. In an address during Assocham’s National E-Summit on Health Insurance, T L Alamelu, member non-life, Insurance Regulatory and Development Authority (Irdai), said, “The government has recently announced the National Digital Health Mission and the insurers need to take advantage of this.…

India’s mid- and small-cap stocks are set to receive a boost after the regulator tweaked rules for multi-cap mutual funds, a move analysts say could push about 400 billion rupees ($5.4 billion) to the broader market. Multi-cap funds must hold at least 75{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} of their assets in equities — up from 65{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} at present — with 25{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} each in large, medium and smaller companies to ensure they stick to their mandate of investing in a wide set of stocks, the Securities & Exchange Board of India said in a circular late Friday. …

I’ve done it, and you can, too.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 11, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. The formula for how to crack the bestseller’s list is as elusive as ever, but it’s still at the top of many aspiring authors’ wish lists. I was one of those authors for a long time. I hoped that my own book, Panic! Germs and the American Mouth, would make the list. And, just a few…