Want Your Book to Land Bestseller Status? Follow These Steps

I’ve done it, and you can, too.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 11, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. The formula for how to crack the bestseller’s list is as elusive as ever, but it’s still at the top of many aspiring authors’ wish lists. I was one of those authors for a long time. I hoped that my own book, Panic! Germs and the American Mouth, would make the list. And, just a few…

How to sniff and dodge financial scams and keep your wealth intact

Two cases are currently in the news in which it seems like a large number of investors may lose their hard-earned money. One is the case of Mumbai-based Anugrah Stock & Broker, which seems to have promised its clients an assured return. It used their money to trade in the futures and options (F&O) segment and sustained losses there. The other case is of a Kerala-based entity that collected money from depositors promising them very high rates of return. That scheme has collapsed. Both these schemes are currently under investigation. Safeguard yourself against brokers’ shenanigans …

Three Fourths of PMS strategies beat returns of 2.8{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} by Nifty50 in August

All except six PMS schemes gave positive returns in August. One hundred and thirty one, or 74 per cent of the 177 strategies under consideration, beat returns of 2.8 per cent given by the Nifty50. Large- and mid-cap strategies, however, underperformed the index, with average returns of 2.25 per cent. The mid-cap category returned 8.1 per cent, higher than the Nifty MidCap 100’s 7.8 per cent. The small-cap and small- & mid-cap category performed in line with the Nifty SmallCap 100, while multi-cap funds returned 4.8 per cent on average, higher than the 3.7 per cent given by…

Why Every Brand Should Have a Blog

September 10, 2020 8 min readOpinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, a member of the Entrepreneur NEXT powered by Assemble content team. Entrepreneur NEXT is our Expert solutions division leading the future of work and skills-based economy. If you’re struggling to find, vet, and hire the right Experts for your business, Entrepreneur NEXT is a platform to help you hire the experts you need, exactly when you need them. From business to marketing, sales, design, finance, and technology, we have the top 3 percent of Experts ready to work for…

A CEO who won’t take the gloves off

Do not open Philip Roth’s American Pastoral for lessons about business. That would be like opening a bottle of Château Lafite Rothschild to quench your thirst. A tragedy of classical proportions about a profoundly decent businessman, this Pulitzer Prize–winning novel concerns itself with the durability of faith, the cost of dreams, and our inability to abolish our own vulnerability. These themes are embodied in characters as vivid as relatives, all of them enacting America’s wrenching history in the second half of the 20th century. In American Pastoral, in other words, Roth — one of the great novelists of the past…

Heavyweight play lifts indices: Sensex up 646 pts, Nifty ends above 11,400

Indian shares rose on Thursday for the first time in three days, boosted by a jump in the shares of Reliance Industries (RIL), India’s most valuable company, on reports that e-commerce giant Amazon was looking to acquire a stake in the firm’s retail arm. Added to this was a sharp rally in the US markets on Wednesday, which sent stock markets across Asia higher as risk appetite got a boost. The benchmark Sensex closed at 38,840, up 646 points or 1.7 per cent. While the Nifty rose 171 points, or 1.5…

How to Optimize Your Website With Video

Here’s how you can better use video on you site.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 9, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. Today, people spend an average of 16 hours a week watching online videos, and 84 percent of them have been convinced to buy a product or service by watching the video. YouTube says that 70 percent of video consumption is happening on mobile devices. That’s a lot of videos being consumed every day. …

Premiums of non-life insurers rise 10.38{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} in Aug, health insurers gain most

Non-life insurers, which include general insurers, standalone health insurers and specialised PSU insurers, have seen a 10.38 per cent growth in premiums in August. They have amassed premiums to the tune of Rs 17,623.25 crore in August compared to Rs 15,964.74 crore in the same period a year ago. General insurers — 25 in total — have seen their premium collection go up 5.57 per cent in August 2020 to Rs 13,139.63 crore, compared to Rs 12,445.83 crore in the same period a year ago. State-owned general insurers saw…