Coronavirus pandemic has acted a catalyst for increasing awareness about health insurance as sales of newly-launched Corona Kavach policy have risen to 200-300 policies per day, a top official of Max Bupa Health Insurance said.
For the insurer, growing awareness is translating into the purchase of policies across the country, Max Bupa Health Insurance MD and CEO Krishnan Ramachandran said.
“At Max Bupa, we have seen that Covid-19 has acted as a catalyst for awareness amongst people. The awareness of health insurance has grown manifold, more than what we have seen…
Commodity picks: 24 August, 2020
Soybean
Soybean is trading at Rs 3,845 per quintal at the benchmark Indore markets. Soybean Processors Association (SOPA) has released its first estimate for soybean production for 2020-21 at 12.2 million tonne, against 9.3 million tonne during the corresponding period last season. Hence, the price is expected to trade weak and head towards Rs 3,800 and then Rs 3,750 per quintal.
Wheat
Wheat is trading at Rs 1,875 per quintal in Delhi. The prices is expected to trade lower towards Rs 1,850 per quintal following record stocks across the value chain and…
Content and Content Marketing Are Not the Same. Here’s How to Frame the Top 11 Content Formats.
August
20, 2020
8 min readOpinions expressed by Entrepreneur contributors are their own.
On the internet, content is anything that expresses thoughts, information or experiences through written, visual, or audio form.
This article is content. The 95 million photos uploaded to Instagram today are content. The 500 hours’ worth of videos uploaded to YouTube in the last 60 seconds are all content.
The internet is built with content and always has been. It also means everyone has content, and everyone creates it all the time.
That creates some confusion when it comes to content versus content marketing. A lot…
Maharashtra extends insurance cover to private doctors who die of Covid-19
The Maharashtra government has
extended Rs 50 lakh insurance cover to private doctors who die of coronavirus infection during the pandemic, an official said on Friday.
In a circular issued on Thursday, director of state Health Services Dr Sadhana Tayde said the insurance cover, which is being given to doctors in government and semi- government services, has now been extended to private medical practitioners who succumb to the infection.
Referring to a letter dated April 9 about the Pradhan Mantri Garib Kalyan Package – Insurance Scheme for health workers fighting COVID-19,…
SEBI employees’ group protests Garg’s appointment as executive director
SEBI’s decision to appoint GP Garg as executive director (ED) has sparked a “strong protest” from the market regulator’s employee association, which has objected to the practice of appointing outside persons or those from non-core streams.
In a letter dated August 21 to Sebi chairman Ajay Tyagi, the Sebi’s Employee Association (SEA) said: “we strongly protest the decision to ignore and sideline general stream officers in ED level promotion.”
The appointment is a deviation from established practice followed in organisations like the Reserve Bank of India, it says.
SEA…
12 Marketing Books That Will Revolutionize Any Business
August
21, 2020
6 min readOpinions expressed by Entrepreneur contributors are their own.
Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 detonating earlier this year, this quote has never taken on more meaning.
One of my clients described our present situation to me was like being in the eye of an economic storm. Aptly put. The first wave of bankruptcies took down many big names including Hertz, Neiman Marcus, Brooks Brothers, GNC and J.Crew. However, with cities such as Melbourne implementing their strictest measures yet, and some states…
How businesses can fast-track innovation to help during a crisis
Businesses around the world are looking for ways to help in response to the COVID-19 pandemic, while continuing to sell products and services and keep people employed. From the C-suite to managers to employees at all levels, great ideas are popping up. But how can they be turned into reality as quickly as possible?
I have some experience on this front. When Hurricane Katrina struck the U.S. Gulf Coast in 2005, I was with the advertising and marketing agency Saatchi & Saatchi. My team and I were sitting in a bar with the brand team for Tide, one of our…
Divi’s Laboratories, SBI Life Insurance shares gain on Nifty inclusion
Divi’s Laboratories and SBI Life Insurance shares gained 2.3 per cent and 1.3 per cent, respectively, on Friday, when the National Stock Exchange (NSE) announced that the two companies will be included in the benchmark Nifty50 index.
Shares of Zee Entertainment Enterprises fell 3.7 per cent and that of Bharti Infratel ended flat. The two companies will be removed from the bluechip index.
Analysts said Divi’s could see buying worth Rs 750 crore from exchange trade funds (ETFs) and SBI Life will see passive flows worth Rs 624 crore. Meanwhile, outgoing…
