Learn about the best types of content you can use to get the most traction out of each social media network and grow your audiences.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 20, 2020 1 min readOpinions expressed by Entrepreneur contributors are their own. Social networking websites are much like any other human social constructs—each website requires different behaviors and has different expectations of its participants. Visiting each social network can be like being in a different country. Interacting with Facebook friends…

With the unabated rise in COVID-19 cases in the country, leading non-life insurer Bajaj Allianz has called for setting up a ‘pandemic pool’, on the lines of the terrorism pool, to cover claims arising out of pandemics. Under pooled insurance, a corpus is created by industry stakeholders and the government from which claim payouts are made. India has a terrorism pool since 2002, which is administered by GIC. Bajaj Allianz has also mooted a parametric insurance cover to fight the rising incidencesof natural calamities. “We need to create a…

Benchmark indices declined over 1 per cent after the minutes of the US Federal Reserve’s (US Fed’s) meeting, released on Wednesday, highlighted challenges to the economy because of the Covid-19 pandemic. The US central bank’s warning saw investors taking money off the table. The Nifty fell 96.2 points, or 0.84 per cent, to end at 11,312, while the Sensex declined to 38,220, down 394 points, or 1.02 per cent. This was the fourth one-percent-plus fall for the Sensex since July. Foreign investors sold shares worth Rs 268 crore, while domestic institutions pulled out Rs 672 crore, provisional…

August 19, 2020 8 min readOpinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble. Email marketing has been running strong for decades, but as social media and other digital channels continue to influence marketing strategies, email has become a second thought for many brands. Thing is, email is still as powerful as ever, and your email list is the secret sauce that …

The health segment in non-life insurers’ portfolio has become the biggest line of business, overtaking the motor insurance segment. In fact, by the end of the year, the health segment likely to be far ahead of motor, said T L Alamelu, member (non-life) of Insurance Regulatory and Development Authority of India (Irdai). The pandemic has promted people to buy health covers, as the uncertainty around the virus and its effects are rising with the number of infections going up daily. This fear among people is aptly reflected in the huge response the Corona Kavach policy has…

The Securities and Exchange Board of India (Sebi) has proposed to increase the minimum free float for companies relisting after undergoing the corporate insolvency resolution process (CIRP). The capital markets regulator has also called for greater disclosures to ensure better price discovery and transparency. The move is triggered by the extreme movement in the Ruchi Soya Industries’ stock. The company’s shares had surged more than 450 times after it got relisted following the acquisition by Pantanjali Ayurved under the CIRP. The sharp rise on the ultra-low free float of less than a per cent had sparked…

Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 18, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. This year, over 500 million people will watch an Instagram Story every day, and over one third of those videos are business-related. Not surprisingly, LinkedIn announced earlier this year that it’s testing a similar feature called LinkedIn Stories. According to a blog post written by Pete Davies, LinkedIn’s head of Consumer Products, the company was looking for a new way for members to…

Global funds used to clamour for more access to India’s debt markets. The high-yielding bonds are now the least popular in Asia as the nation struggles to contain the Covid-19 pandemic. Overseas funds have sold $14.6 billion of Indian corporate and government bonds this year, the most among emerging-Asian nations, according to the data compiled by Bloomberg. Indonesia has also seen outflows, but almost half that of India, while South Korea and Malaysia have attracted inflows. “Foreigners were already looking at India with caution, given the worries over higher fiscal deficit,”…