A Press Release Can Still be One of the Most Effective Marketing Tools—If You Have the Right Contacts

August 17, 2020 4 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. One of the most challenging aspects of running a business is getting the word out about your product or service. You may be sitting on something that is the greatest thing since sliced bread, but if people don’t know about it, they can’t buy it. Of course, thanks to the Internet and social media, there are more…

Why corporate purpose statements often miss their mark

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel adrift — enabling them to focus on addressing critical problems. Most recently, the coronavirus pandemic has prompted the world to reconsider what work and which organizations are essential to society’s function. And unrest over social injustice has led many organizations to reflect on their role in promoting diversity, equity, and inclusion. These important initiatives will be most effective if they involve a close examination of purpose. Of course, even in…

RBI to sell 3 govt securities worth Rs 30,000 cr through e-Kuber on Aug 21

The Reserve Bank of India on Monday announced the sale of three government dated securities totalling Rs 30,000 crore. The securities will be sold through the Reserve Bank of India’s Mumbai office on August 21 (Friday). “Government of India (GOI) has announced the sale (re-issue) of three dated securities for a notified amount of Rs 30,000 crore…,” the RBI said, adding that the government will have the option to retain additional subscription up to Rs 2,000 crore against each security. It further said that both competitive and non-competitive bids…

Give Your Branding a Boost with Access to 1.5 Million Icons for Less Than $50

You can’t produce great branding without great design assets.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 16, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You can have the best prices on the market or make the finest product, but in a world in which people spend less than 20…

All you need to know about IRCTC insurance and OLA insurance policy

Ola insurance Ola rolled out what it calls a ‘one-of-a-kind’ insurance policy, in partnership with Religare Health Insurance on September 25, 2019. With this, it entered the country’s health insurance industry. The policy is offered through its financial services arm OlaMoney. In what is called the OlaMoney-Religare Health Insurance group set-up plan, a policyholder can claim hospitalisaton expense of Rs 5,000 a day with a total sum insured of Rs 500,000 a year. Where can one buy the Ola policy? The policy can be bought on the…

How Do You Improve Email Marketing? Start by Improving Your List.

This top-rated tool makes cleaning your email list easy.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 15, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Building an extensive email list is a hallmark of any small business and an incredibly valuable resource. Whether you’re using email to communicate with customers,…

General insurers received 80,900 Covid claims worth Rs 1,290 cr till Jul 31

The Indian general insurance industry received around 80,900 Covid-19 claims involving Rs 1,290 crore as on July 31, said an industry official. “Around 80,900 Covid-19 claims have been registered by the general insurers with an estimated claim of Rs 1,290 crore. The average claim amount works out to be Rs 159,456,” an industry official told IANS. The number of Covid-19 cases in the country by the same date was around 1.6 million. The number of claims settled by insurers as on July 31 is 52,880 and the claim amount…